Portable Toilet

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

+44.7%

Conversion, latest week

2.4%

Market size, estimated

$4.3Ma year

Peak month

June2.2× the quietest month

Top search term

portable toilet1.1M searches a year

Listings sell for $45.22 on average, from $9.67 to $122.16. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $45.22 that is $90K to $113K a year per listing.

Average price

$45.22inside the $15 to $100 sweet spot

Price range

$9.67–$122.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$90K–$113K

Returns

5.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Personal Care. It carries 2,314 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#86in Personal Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,314per listing

Listings tracked

40

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months