Poppers
FailBuyers convert on only 1.2% of searches, so Poppers is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $95K/yr481K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 34 sellers
Flapen Score
Poppers against its category
The dotted line is the Sports & Outdoors average. Past it, Poppers is stronger. Inside it, weaker.
Market
The Poppers market on Amazon at a glance
Shoppers on Amazon United States searched for Poppers 481K times last year and spent an estimated $95K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 481K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $95Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- poppers329K searches a year
02 · Price
A sale here is worth $16.08.
Listings sell for $16.08 on average, from $7.89 to $60.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.08 that is $2K to $4K a year per listing.
- Average price
- $16.08inside the $15 to $100 sweet spot
- Price range
- $7.89–$60.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #510 within Lures, Baits & Attractants. It carries 1,578 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 95%
- Out of stock, average day
- 5.9%
- Average rank
- #510in Lures, Baits & Attractants
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,578per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Poppers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yo-Zuri 3D Inshore Popper 90MM 3.5in Bone
- Price
- $11.80
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4y ago

Yo-Zuri 3DB Popper (F) 75MM 3
- Price
- $10.39
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 4y ago

Poppers Holder Strap Anti-Lost Lanyard Including Strap String Holder Silicone Rubber Rings for The Poppers Bottle. (White Neck Strap)
- Price
- $14.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Yo-Zuri Mag Popper F 130mm 5.25in Bone
- Price
- $18.49
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 6y ago

YDPSPORT Poppers Bottle Leakproof Aroma Inhaler Bottle Empty Bottle No Liquid Inside (Blue)
- Price
- $60.28
- Rating
- 3.2/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
Yo-Zuri 3DB Popper (F) 75MM 3
- Price
- $10.39
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 4y ago

Yo-Zuri 3D Inshore Popper 90MM 3.5in Bone
- Price
- $11.80
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4y ago

Cotton Cordell Pencil Popper Topwater Fishing Lure Freshwater Fishing Gear and Accessories 6 1 oz Bone
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 1,889
- Age
- 10y ago

30 Pcs Fly Fishing Poppers Flies Kit Topwater Bass Popper Lures with Hooks Colorful Freshwater Fly Popper Assortment for Bluegill Panfish Perch Crappie(Size 8 and 10
- Price
- $15.14
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 5y ago

Yo-Zuri R1411-C5: 3D Inshore Popper (F) 90Mm 3-1/2 Red Head
- Price
- $11.27
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 4y ago
Newest
by launch date
Poppers Holder Strap Anti-Lost Lanyard Including Strap String Holder Silicone Rubber Rings for The Poppers Bottle. (White Neck Strap)
- Price
- $14.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

YDPSPORT Poppers Bottle Leakproof Aroma Inhaler Bottle Empty Bottle No Liquid Inside (Blue)
- Price
- $60.28
- Rating
- 3.2/5
- Reviews
- 61
- Age
- 1y ago

Zugar Land Colorful Rubber Marble Poppers - Pack (1.75) Pop-Up Half Balls with Marble Tie Dye Color Designs. Retro 90s Kid Toys Party Favor (12)
- Price
- $12.42
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago

PrimePure Confetti Cannon Party Poppers Metallic Gold Stars 2 Pack
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 5,153
- Age
- 2y ago

LITTMA Bass Fishing Topwater Popper Lures - Effective Top Water Lures for Bass Anglers - Durable Design for Catching Trophy Bass with High-Performance Popping Action
- Price
- $13.74
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
34
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
23%
- Duel44%
- debaCHere10%
- YDPSPORT8%
- LITTMA6%
- Strike King5%
- Cotton Cordell4%
Demand
Poppers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Poppers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- poppers329K/yr
- popper60K/yr
- popper toy53K/yr
- popers11K/yr
- popper toys11K/yr
- poppers party favors17K/yr
Reviews and returns
What reviews say buyers love and hate about Poppers
We read the reviews and the return reasons for every product selling here.
“The quality of the toy was horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poppers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









