Pop Up Sun Shade
Worth a lookShows demand growing +181.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+181.8%90-day search growth — must beat 0% to launch
Avg price
Great$49.41avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 361K searches
Price range
Okay$9.96–$221.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Bad4,112.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Is pop up sun shade profitable on Amazon?
According to Flapen's Amazon United States niche tracking, pop up sun shade is a $205K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pop up sun shade market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $124K–$148K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Avg brand age
- 36 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
80
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
35%
Top 20: 73%
Open market
45%
- Gorich18%
- Wolfwise8%
- G4Free8%
- Sport-Brella8%
- WhiteFang6%
- Glymnis6%
pop up sun shade demand & seasonality
Weekly Amazon search volume, last 55 weeks — +181.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 14.3×
Top pop up sun shade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- portable shade60K/yr
- portable sun shade52K/yr
- pop up sun shade47K/yr
- pop up beach shade45K/yr
- beach shade pop up36K/yr
- pop up sun shelter21K/yr
- portable canopy beach camping7K/yr
- beach pop up shade9K/yr
- easy pop up beach shade11K/yr
- sun shelter pop up9K/yr
Top pop up sun shade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G4Free Large Pop up Beach Tent UPF50+ Automatic Sun Shelter Canopy Portable
G4Free$34.574.0★1,190 rev
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana
Gorich$36.774.4★10,598 rev
Wolfwise Pop up Beach Tent Sun Shelter with UPF50+ UV Protection Instant Easy Setup Popup Beach Shade Canopy for 3 Person Portable & Foldable with Carring Bag 87 5747 in Blue
Wolfwise$48.664.3★3,679 rev
Flycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People
Flycoop$38.204.0★316 rev
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana
Gorich$35.774.4★10,598 rev
Newest
by launch date
Gorich Beach Tent Sun Shelter with UPF50+ UV Protection for 1-2/3/4-5/6-7 Person Lightweight & Portable Beach Shade Canopy with 2 Zippered Doors Easy Setup Family Beach Umbrella
Gorich$33.15648 rev
Flycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People
Flycoop$38.20316 rev
Raynesys Beach Tent Sun Shelter Beach Shade Tent with UPF50+ UV Protection Portable Sun Shelter for 1-3 Person Shade Tents with 2 Zippered Doors for Sand Camping Fishing Blue
Raynesys$30.14195 rev
Beach Tent Portable Sun Shelter for 2/3/4/6-8 Person with UPF 50+ UV Protection Easy Setup Waterproof Beach Shade Canopy Cabana for Family Outdoor and Picnics Fishing with Carrying Bag
Etto$25.09594 rev
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige
AMMSUN$57.811,348 rev
Trending
90-day click momentumFlycoop 2026 Upgraded Beach Umbrella Canopy with UPF 50+ UV Protection Portable Beach Tent for Sun 360 Ventilation 4 Sandbags Dual Pockets Stakes & Ropes 90.5 * 59 * 53 inch for 3 People
Flycoop$38.204.0★
SB VERSA BRELLA BLACK 1PK FES
Sport-Brella$26.354.2★
Gorich Beach Tent Sun Shelter with UPF50+ UV Protection for 1-2/3/4-5/6-7 Person Lightweight & Portable Beach Shade Canopy with 2 Zippered Doors Easy Setup Family Beach Umbrella
Gorich$33.154.2★
Raynesys Beach Tent Sun Shelter Beach Shade Tent with UPF50+ UV Protection Portable Sun Shelter for 1-3 Person Shade Tents with 2 Zippered Doors for Sand Camping Fishing Blue
Raynesys$30.144.4★
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana
Gorich$36.774.4★
What reviews say buyers love and hate about pop up sun shade
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put together”
“Excellent product”
“easy to carry”
“Good size”
“Great purchase for the price”
“Lightweight easy to put up”
“As described”
“is holding up well”
“easy to travel with”
“the base seems sturdy”
What buyers complain about
“Broke within a week”
“Hard to put together”
“Too short”
“Bad quality”
“Not Sturdy”
“OVERPRICED”
“Difficult to fold up”
“Poor quality material”
“Size not as advertised”
“The mechanism, a little latch you push in, simply will not work”
Top return reasons
Common pop up sun shade questions
- Is pop up sun shade profitable to sell on Amazon United States?
- The niche generates $205K/yr across 57 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +181.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the pop up sun shade niche?
- 35 brands and 80 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in pop up sun shade?
- Top complaints mined from reviews: Durability, Assembly/Installation, Size-Overall. The return rate is 4.5%.
- When does demand for pop up sun shade peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 14.3× the quietest.
- What does it cost to enter the pop up sun shade niche?
- Listings span $9.96–$221.00; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 4,112 reviews — the moat a new listing must climb.