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Pop Up Sun Shade

Maybe

Search demand grew +181.8% this quarter. But buyers convert on only 1.1% of searches, so Pop Up Sun Shade is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$205K/yr361K searches / yr
90-day growth
+181.8%search demand this quarter
Competition
35%top-5 click share · 35 brands · 80 sellers

Flapen Score

Pop Up Sun Shade against its category

The dotted line is the Sports & Outdoors average. Past it, Pop Up Sun Shade is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pop Up Sun Shade market on Amazon at a glance

Shoppers on Amazon United States searched for Pop Up Sun Shade 361K times last year and spent an estimated $205K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +181.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+181.8%
Conversion, latest week
1.1%
Market size, estimated
$205Ka year
Peak month
June14.3× the quietest month
Top search term
portable shade60K searches a year

02 · Price

A sale here is worth $49.41.

Listings sell for $49.41 on average, from $9.96 to $221.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.41 that is $0 to $5K a year per listing.

Average price
$49.41inside the $15 to $100 sweet spot
Price range
$9.96–$221.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #42 within Tents & Shelters. It carries 4,112 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#42in Tents & Shelters
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,112per listing
Listings tracked
57

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pop Up Sun Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

80

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

35%

Top 20: 73%

Open market

45%

  • Brand 118%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Pop Up Sun Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.3×

Search terms

Top Pop Up Sun Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable shade60K/yr
  • portable sun shade52K/yr
  • pop up sun shade47K/yr
  • pop up beach shade45K/yr
  • beach shade pop up36K/yr
  • pop up sun shelter21K/yr
  • portable canopy beach camping7K/yr
  • beach pop up shade9K/yr
  • easy pop up beach shade11K/yr
  • sun shelter pop up9K/yr

Reviews and returns

What reviews say buyers love and hate about Pop Up Sun Shade

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
4.5%of orders come back
“Broke within a week”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pop Up Sun Shade questions

Answered from the same tracked data.