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Pool Chalk

Fail

Demand is soft, at -16.0% this quarter, so Pool Chalk is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$577K/yr694K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 37 sellers

Flapen Score

Pool Chalk against its category

The dotted line is the Sports & Outdoors average. Past it, Pool Chalk is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Chalk market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Chalk 694K times last year and spent an estimated $577K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $577K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
8.1%
Market size, estimated
$577Ka year
Peak month
January1.7× the quietest month
Top search term
pool chalk268K searches a year

02 · Price

A sale here is worth $10.33.

Listings sell for $10.33 on average, from $6.61 to $19.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $10.33 that is $15K to $21K a year per listing.

Average price
$10.33under the $15 to $100 sweet spot
Price range
$6.61–$19.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$21K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #29 within Leisure Sports & Game Room. It carries 2,228 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#29in Leisure Sports & Game Room
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,228per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Pool Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Brand 128%
  • Brand 219%
  • Brand 317%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 17%)

Demand

Pool Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pool Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool chalk268K/yr
  • pool cue chalk96K/yr
  • cue chalk52K/yr
  • billiard chalk40K/yr
  • predator chalk34K/yr
  • billiard cue chalk30K/yr
  • billiards chalk27K/yr
  • pool stick chalk25K/yr
  • pool table chalk20K/yr
  • pool chalk cubes21K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Chalk

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Dont buy the chalk very poor quality if I can sende it back try to find something very quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pool Chalk questions

Answered from the same tracked data.