Police Vest Costume

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

0.5%

Market size, estimated

$40Ka year

Peak month

October29.4× the quietest month

Top search term

knife proof vest9K searches a year

Listings sell for $71.84 on average, from $10.01 to $349.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.84 that is $0 to $7K a year per listing.

Average price

$71.84inside the $15 to $100 sweet spot

Price range

$10.01–$349.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #348 within Tactical & Personal Defense. It carries 877 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

92%

Out of stock, average day

4.9%

Average rank

#348in Tactical & Personal Defense

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

877per listing

Listings tracked

77

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months