Police Vest

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

0.7%

Market size, estimated

$270Ka year

Peak month

October4.0× the quietest month

Top search term

security vest285K searches a year

Listings sell for $32.59 on average, from $9.69 to $123.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $32.59 that is $3K to $8K a year per listing.

Average price

$32.59inside the $15 to $100 sweet spot

Price range

$9.69–$123.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

2.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #727 within Tactical & Personal Defense. It carries 1,038 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

3.8%

Average rank

#727in Tactical & Personal Defense

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,038per listing

Listings tracked

55

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months