Is pocket sundial profitable to sell on Amazon United States?

The niche generates $37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (47/100).

How competitive is the pocket sundial niche?

17 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in pocket sundial?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.1%.

When does demand for pocket sundial peak?

Demand peaks in Sep–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the pocket sundial niche?

Listings span $12.47–$75.82; the average listing price is $37.22 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

Pocket Sundial

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$37.22

avg listing price — sweet spot $15–$100

Price range

Great$12.47–$75.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great251.75

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 28K searches

Signals No Dominant Brand Low Review Barrier

Is pocket sundial profitable on Amazon?

According to Flapen's Amazon United States niche tracking, pocket sundial is a $37K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pocket sundial market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $19K–$28K; units × avg price
Conversion rate: 3.5%
Avg BSR: #399
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 193 days

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

28%

US HANDICRAFTS18%
Brass Nautical16%
Stanley London11%
Mr. Sci11%
BAZROSS10%
DAYOL'X8%

pocket sundial demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

Peak months: Sep, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top pocket sundial search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sundial compass15K/yr +8.9%1.4% conv.
pocket sundial11K/yr -10.2%1.8% conv.
kala pocket sundial3K/yr -24.5%5.2% conv.

All search terms

Top pocket sundial products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

US HANDICRAFTS Vintage Brass Sundial Compass with Leather Case Antique Marine Navigation Instrument with Engraved Calendar Retro Pocket Compass for Collectors Outdoor Adventures & Gifts

US HANDICRAFTS$40.604.6★208 rev

Brass Nautical - Antique Brass & Copper Sundial Compass Sundial Clock in Box Gift Sun Clock Ship Replica Watch

Brass Nautical$37.624.7★1,343 rev

Mr. Sci Science Factory Kala Pocket Sundial

Mr. Sci$55.524.6★160 rev

Stanley London Kala Pocket Sundial | Precision Made in Austria | Brass Sun Watch Tells Solar Time Anywhere in The World | Gift for Outdoor Enthusiasts

Stanley London$67.844.5★119 rev

BAZROSS Handcrafted Brass Sundial Compass Engraved Antique Sun Clock Gift

BAZROSS$34.654.8★65 rev

Newest

by launch date

SARA NAUTICAL Antique Brass Sundial Compass Sundial Clock in Box Gift Sun Clock Ship Replica Watch Ship Decorations (Anniversary Love Wife Gift Loved one Gift)

SARA NAUTICAL$36.255 rev

3mo ago

3 Solid Brass Sundial Compass Handmade Functional Nautical Compass Vintage Maritime Desk Decor

Handcrafted Trading Co.$15.0810 rev

9mo ago

ALADEAN Brass & Copper Sundial Compass 3 SunClock - Handmade Rustic Sundial Vintage Bronze Copper Anniversary Inspirational Gifts

ALADEAN$75.825 rev

10mo ago

OakiWay Brass Sundial Compass in Leather Case - Nautical Gifts for Men Antique Sailing Anniversary Vintage Gifts Unusual Unique Nautical Decor Ship Naval Maritime Pocket Watch Clock (4.1 Inch)

OakiWay$51.01152 rev

2y ago

DAYOLX So You Can Always find Your Way Back to Me - Personalized Sundial Compass - Luxury Gift - Anniversary Sundial Compass - Brass Personalised Gifts for Men with Engraved Message 3 inch

DAYOL'X$38.01228 rev

2y ago

What reviews say buyers love and hate about pocket sundial

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Excellent Quality lifetime piece”

Gifting Purpose22%

“Anniversary gift”

Design-Overall9%

“Great craftsmanship”

Value For Money6%

“Good Buy”

Advertised Vs Actual Product3%

“So much nicer than I expected”

Color2%

“Pretty”

Strength2%

“Solid putchase”

GPS2%

“My cheap compass works way better”

Material Quality2%

“I love the materials”

Display-Overall2%

“A nice thing for display”

What buyers complain about

Size-Overall25%

“Very big”

Quality-Overall11%

“Quality was not up to par”

Functionality-Overall8%

“doesn't work”

Engraving/Paint/Sublimation6%

“does not come personalized, nor engraved”

Ease Of Use6%

“No way to access the needle to fix it”

Add-Ons/Attachments6%

“it is not attached correctly”

Design-Overall6%

“Much to my dismay it actually was pretty shotty craftsmanship”

GPS3%

“No functioning compass”

Instructions/User Manual/Troubleshooting3%

“Bad directions”

Value For Money2%

“It is waaay more expensive elsewhere”

Top return reasons

Size-Overall17%

Functionality-Overall15%

Quality-Overall15%

Advertised Vs Actual Product9%

Defective Material/Parts7%

Value For Money6%

Gifting Purpose4%

Color3%

Smell2%

Weight Heavy2%

Common pocket sundial questions

Is pocket sundial profitable to sell on Amazon United States?: The niche generates $37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (47/100).
How competitive is the pocket sundial niche?: 17 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in pocket sundial?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.1%.
When does demand for pocket sundial peak?: Demand peaks in Sep–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the pocket sundial niche?: Listings span $12.47–$75.82; the average listing price is $37.22 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.