Pocket Knife for Kids

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

2.2%

Market size, estimated

$87Ka year

Peak month

December28.2× the quietest month

Top search term

kids pocket knife67K searches a year

Listings sell for $21.45 on average, from $5.69 to $40.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.45 that is $0 to $2K a year per listing.

Average price

$21.45inside the $15 to $100 sweet spot

Price range

$5.69–$40.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #324 within Knives & Tools. It carries 1,680 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

6.3%

Average rank

#324in Knives & Tools

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,680per listing

Listings tracked

41

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months