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Pocket Blanket

Maybe

Products sell for $19.23 on average, inside the sweet spot. But shoppers spend an estimated $66K a year here, so Pocket Blanket is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$66K/yr160K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
43%top-5 click share · 23 brands · 30 sellers

Flapen Score

Pocket Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Pocket Blanket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Blanket 160K times last year and spent an estimated $66K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
2.1%
Market size, estimated
$66Ka year
Peak month
June4.9× the quietest month
Top search term
pocket blanket59K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $7.23 to $67.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.23 that is $2K to $5K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$7.23–$67.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #68 within Sleeping Bags & Camp Bedding. It carries 1,401 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#68in Sleeping Bags & Camp Bedding
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,401per listing
Listings tracked
35

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pocket Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

30

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

43%

Top 20: 88%

Open market

25%

  • Brand 123%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Pocket Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Pocket Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket blanket59K/yr
  • festival blanket27K/yr
  • pocket picnic blanket26K/yr
  • matador pocket blanket22K/yr
  • festival blanket for ground10K/yr
  • matador blanket5K/yr
  • pocket picnic blanket waterproof4K/yr
  • pocket tarp4K/yr
  • pocket blanket festival4K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Too Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pocket Blanket questions

Answered from the same tracked data.