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54

plyo box

Worth a look

Shows a sweet-spot price point ($64.63 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 85Growth 24Conversion 18Competition 57Returns 83Price range 55Avg price 88Brand share 49Review moat 48Quality gap 40

Avg price

Great$64.63

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 1.6M searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good$35.29–$152.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,713.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, plyo box is a $1.4M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
30K–40K
avg 1,000–1,250/product
Revenue / yr
$1.9M–$2.6M
units × avg price
Launch success
100%
6 of 6 new (360d)
Conversion rate
1.4%
Avg BSR
#92
Page quality
0%
Prime
64%
Sponsored
91%
Out of stock
9.9%
Avg brand age
41 months
Avg seller age
188 days

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

18%

  • Amazon Basics26%
  • VEVOR18%
  • BalanceFrom12%
  • CAELUM11%
  • Fitvids8%
  • CAP Barbell6%
  • Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$145K20%$290K30%$434K40%$579K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great build quality”

Value For Money13%

“Good for the price”

Exercise/Sports Suitability10%

“Excellent for workouts”

Durability7%

“Durable”

Advertised Vs Actual Product7%

“As advertised”

Size-Overall4%

“Perfect size”

Grip3%

“The non-slip surface is good”

Ease Of Use3%

“Useful”

Assembly/Installation3%

“Easy assembly”

Design-Overall2%

“Sturdy Design, Nicely Engineered”

What buyers complain about

Assembly/Installation13%

“a pain to assemble”

Strength12%

“Flimsy”

Size-Overall12%

“Big”

Balance/Stability6%

“balance is not great”

Value For Money3%

“very costly for what you get”

Quality-Overall2%

“Junk”

Wood Quality2%

“the wood chipped a bit”

Advertised Vs Actual Product2%

“False advertisement”

Grip2%

“It is very grippy though”

Color2%

“Annoying that my boxed are two different colors”

Top return reasons

Size-Overall48%
Advertised Vs Actual Product6%
Strength5%
Assembly/Installation4%
Balance/Stability4%
Weight Light4%
Material Quality4%
Defective Material/Parts3%
Value For Money3%
Grip2%

Common questions

Is plyo box profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 22 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the plyo box niche?
11 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in plyo box?
Top complaints mined from reviews: Assembly/Installation, Strength, Size-Overall. The return rate is 1.6%.
When does demand for plyo box peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the plyo box niche?
Listings span $35.29–$152.79; the average listing price is $64.63 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.

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