Plus Size Life Jacket

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +368.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

29K

Growth, 90 days vs prior 90

+368.1%

Conversion, latest week

0.9%

Market size, estimated

$16Ka year

Peak month

July37.1× the quietest month

Top search term

plus size life jacket15K searches a year

Listings sell for $57.78 on average, from $23.76 to $176.82. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $57.78 that is $0 to $6K a year per listing.

Average price

$57.78inside the $15 to $100 sweet spot

Price range

$23.76–$176.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #102 within Safety & Flotation Devices. It carries 2,197 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

93%

Out of stock, average day

1.7%

Average rank

#102in Safety & Flotation Devices

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,197per listing

Listings tracked

41

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months