Plate Carrier Plates

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

0.9%

Market size, estimated

$36Ka year

Peak month

September3.9× the quietest month

Top search term

vest plates16K searches a year

Listings sell for $44.00 on average, from $9.60 to $128.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $44.00 that is $0 to $4K a year per listing.

Average price

$44.00inside the $15 to $100 sweet spot

Price range

$9.60–$128.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #201 within Weights & Accessories. It carries 244 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

5.8%

Average rank

#201in Weights & Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

244per listing

Listings tracked

38

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months