Skip to content

Plastisol

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Plastisol is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$96K/yr125K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
64%top-5 click share · 5 brands · 6 sellers

Flapen Score

Plastisol against its category

The dotted line is the Sports & Outdoors average. Past it, Plastisol is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastisol market on Amazon at a glance

Shoppers on Amazon United States searched for Plastisol 125K times last year and spent an estimated $96K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
1.9%
Market size, estimated
$96Ka year
Peak month
June2.1× the quietest month
Top search term
plastisol71K searches a year

02 · Price

A sale here is worth $39.42.

Listings sell for $39.42 on average, from $10.13 to $146.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $39.42 that is $4K to $10K a year per listing.

Average price
$39.42inside the $15 to $100 sweet spot
Price range
$10.13–$146.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #588 within Lures, Baits & Attractants. It carries 60 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
16.6%
Average rank
#588in Lures, Baits & Attractants
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
60per listing
Listings tracked
15

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Plastisol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Plastisol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Plastisol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastisol71K/yr
  • plastisol for fishing lures39K/yr
  • bait plastics plastisol4K/yr
  • plastisol for lures5K/yr
  • dead on plastics plastisol3K/yr
  • polysol polymers3K/yr

Reviews and returns

What reviews say buyers love and hate about Plastisol

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
17%of negative reviews mention “Color”
0.3%of orders come back
“Didnt color my plastisol”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Plastisol questions

Answered from the same tracked data.