Plastisol
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible59.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$39.42avg listing price — sweet spot $15–$100
Price range
Good$10.13–$146.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 125K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Is plastisol profitable on Amazon?
According to Flapen's Amazon United States niche tracking, plastisol is a $96K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
plastisol market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $99K–$118K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #588
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 67%
- Out of stock
- 16.6%
- Avg brand age
- 60 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- EUPHENG77%
- NHYHN12%
- Polysol Polymers5%
- FishForm3%
- FusionX Fishing Lures2%
- Open — no brand owns it (0%)
plastisol demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.1×
Top plastisol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- plastisol71K/yr
- plastisol for fishing lures39K/yr
- bait plastics plastisol4K/yr
- plastisol for lures5K/yr
- dead on plastics plastisol3K/yr
- polysol polymers3K/yr
Top plastisol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$25.854.0★28 rev
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$16.834.0★28 rev
SPORTLIMIT Bait Plastics Premium Lure Plastisol - 242 Medium Formula
NHYHN$46.914.7★215 rev
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$43.554.0★28 rev
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles
EUPHENG$10.133.4★32 rev
Newest
by launch date
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures
EUPHENG$26.938 rev
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures
EUPHENG$17.548 rev
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles
EUPHENG$10.1332 rev
Eupheng Strike Trigger Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 High-Visibility Colors for Murky Water 1/3oz Bottles
EUPHENG$10.2332 rev
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1oz Bottles
EUPHENG$19.9332 rev
Trending
90-day click momentum
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$66.554.0★
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures
EUPHENG$26.933.4★
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures
EUPHENG$17.543.4★
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles
EUPHENG$10.133.4★
FishForm Aluminium Injector for Soft Bait Plastisol 9.5oz Syringe
FishForm$67.164.0★
What reviews say buyers love and hate about plastisol
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Great Product”
“it's still cheaper than premade ones”
“Rubber is soft”
“this is simple and effective”
“I received exactly what was advertised”
“Bright”
“Great quality finish and scent”
“other stuff that works better”
“such a fun experience for our family”
What buyers complain about
“Didnt color my plastisol”
“The sealed package did have a very strong chemical odor coming from it”
“JUNK”
“Useless, turns very thick and you cant get it thin enough to poor without it burning”
“does not tell you what temperature range to heat to or exceed”
“Obviously they are small bottles”
“I sincerely do not understand the pricing scheme here”
Top return reasons
Common plastisol questions
- Is plastisol profitable to sell on Amazon United States?
- The niche generates $96K/yr across 15 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the plastisol niche?
- 5 brands and 6 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plastisol?
- Top complaints mined from reviews: Color, Smell, Quality-Overall. The return rate is 0.3%.
- When does demand for plastisol peak?
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the plastisol niche?
- Listings span $10.13–$146.92; the average listing price is $39.42 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.