Plastic Butterfly Knife

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

-40.4%

Conversion, latest week

2.1%

Market size, estimated

$79Ka year

Peak month

December2.0× the quietest month

Top search term

toy butterfly knife47K searches a year

Listings sell for $13.67 on average, from $6.33 to $28.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$6.33–$28.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #840 within Other Sports. It carries 735 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#840in Other Sports

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

735per listing

Listings tracked

36

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months