Skip to content
53

Plastic Butterfly Knife

Worth a look

Shows beatable incumbent ratings (4.1★), but soft demand (-40.4% this quarter) keeps it on the watch list.

Market size 20Growth 5Conversion 26Competition 75Returns 91Price range 62Avg price 64Brand share 79Review moat 69Quality gap 91

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good734.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.67

avg listing price — sweet spot $15–$100

Price range

Good$6.33–$28.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$79K

$79K/yr · 275K searches

Growth

Bad-40.4%

90-day search growth — must beat 0% to launch

Is plastic butterfly knife profitable on Amazon?

According to Flapen's Amazon United States niche tracking, plastic butterfly knife is a $79K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

plastic butterfly knife market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$68K–$82K
units × avg price
Conversion rate
2.1%
Avg BSR
#840
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
5.0%
Avg brand age
38 months
Avg seller age
181 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

41

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

40%

Top 20: 88%

Open market

38%

  • ZABEES15%
  • RMISODO13%
  • Larqety11%
  • GOOD WORKER9%
  • DIMROM8%
  • VORNNEX6%

plastic butterfly knife demand & seasonality

Weekly Amazon search volume, last 81 weeks — -40.4% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Top plastic butterfly knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • toy butterfly knife47K/yr
  • plastic butterfly knife54K/yr
  • butterfly knife toy36K/yr
  • 3d printed butterfly knife21K/yr
  • butterfly knife plastic23K/yr
  • fidget butterfly knife17K/yr
  • butterfly knife for kids13K/yr
  • plastic balisong10K/yr
  • butterfly knife fidget13K/yr
  • butterfly knife trainer plastic11K/yr
All search terms

Top plastic butterfly knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about plastic butterfly knife

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“quality is solid”

Fun/Entertainment Experience13%

“Fun Toy”

Value For Money10%

“Good for the price”

Advertised Vs Actual Product5%

“As described”

Durability5%

“Top notch quality and durable”

Ease Of Use4%

“Easy to use”

Color4%

“its colorful”

Weight Light4%

“TLDR: It's lightweight, flips smoothly”

Suitability Beginner4%

“I recommend it for any beginners”

Grip3%

“Grips well”

What buyers complain about

Durability29%

“Breaks easily”

Quality-Overall14%

“Bad quality”

Size-Overall4%

“not the best fitment”

Weight Heavy4%

“its really heavy and kinda sticky”

Strength4%

“they are flimsy”

Sharpness3%

“this knife is not sharp”

Value For Money3%

“They are just cheap”

Ease Of Use2%

“Hard to operate”

Handle Quality2%

“handle is poorly made”

Functionality-Overall2%

“It was barely working”

Top return reasons

Defective Material/Parts22%
Durability16%
Functionality-Overall8%
Quality-Overall7%
Weight Heavy5%
Handle Quality5%
Size-Overall4%
Advertised Vs Actual Product4%
Material Quality4%
Sharpness3%

Common plastic butterfly knife questions

Is plastic butterfly knife profitable to sell on Amazon United States?
The niche generates $79K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the plastic butterfly knife niche?
23 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in plastic butterfly knife?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.2%.
When does demand for plastic butterfly knife peak?
Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the plastic butterfly knife niche?
Listings span $6.33–$28.95; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.