Placard

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

0.8%

Market size, estimated

$49Ka year

Top search term

plate carrier placard48K searches a year

Listings sell for $33.89 on average, from $18.55 to $138.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.89 that is $0 to $3K a year per listing.

Average price

$33.89inside the $15 to $100 sweet spot

Price range

$18.55–$138.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.0%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #517 within Tactical & Personal Defense. It carries 166 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#517in Tactical & Personal Defense

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

166per listing

Listings tracked

22

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months