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Pittsburgh Steelers Womens Apparel

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 15Growth 13Conversion 10Competition 58Returns 19Price range 88Avg price 95Brand share 52Review moat 62Quality gap 48

Avg price

Incredible$28.95

avg listing price — sweet spot $15–$100

Price range

Great$11.16–$52.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,036.97

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Market size

Bad$61K

$61K/yr · 256K searches

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Is pittsburgh steelers womens apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, pittsburgh steelers womens apparel is a $61K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pittsburgh steelers womens apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$72K–$87K
units × avg price
Conversion rate
0.8%
Avg BSR
#15,515
Page quality
0%
Prime
97%
Sponsored
53%
Out of stock
23.1%
Avg brand age
40 months
Avg seller age
188 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

20%

  • Fansamer31%
  • Geneisteck14%
  • Vera Bradley14%
  • Littlearth9%
  • FOCO6%
  • Junk Food6%

pittsburgh steelers womens apparel demand & seasonality

Weekly Amazon search volume, last 96 weeks — -23.1% search growth over the last 90 days.
23K18KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 37.4×

Top pittsburgh steelers womens apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • pittsburgh steelers womens apparel166K/yr
  • steelers womens apparel31K/yr
  • womens steelers apparel42K/yr
  • steelers womens7K/yr
  • womens pittsburgh steelers apparel9K/yr
All search terms

Top pittsburgh steelers womens apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about pittsburgh steelers womens apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit well”

Quality-Overall26%

“The quality and feel of the shirt is great too”

Soft Feel13%

“Soft and fit good”

Weight Light6%

“Nice light weight sturdy”

Value For Money3%

“Nice shirt, good value”

Thickness3%

“Thin so great for layering”

Material Quality3%

“Quality material”

Color3%

“The colors are bold and bright and doesn't fade”

Warmth1%

“warm”

Shrinkage Resistance1%

“doesn't shrink in the dryer”

What buyers complain about

Quality-Overall33%

“Unfortunately due to the quality of the shirt I give it a one star”

Size-Overall21%

“The pants to the pajamas are very small”

Shoulder Fit13%

“Runs small in shoulders”

Top return reasons

Size-Overall58%
Material Quality8%
Chest Fit6%
Advertised Vs Actual Product6%
Length4%
Sleeve Fit4%
Color2%
Shape/Style2%
Quality-Overall2%
Waist Fit2%

Common pittsburgh steelers womens apparel questions

Is pittsburgh steelers womens apparel profitable to sell on Amazon United States?
The niche generates $61K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (38/100).
How competitive is the pittsburgh steelers womens apparel niche?
17 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in pittsburgh steelers womens apparel?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Shoulder Fit. The return rate is 6.6% — above our launch gate.
When does demand for pittsburgh steelers womens apparel peak?
Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 37.4× the quietest.
What does it cost to enter the pittsburgh steelers womens apparel niche?
Listings span $11.16–$52.46; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 1,037 reviews — the moat a new listing must climb.