Pittsburgh Steelers Football
FailShoppers spend an estimated $22K a year here, so Pittsburgh Steelers Football is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $22K/yr54K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 33%top-5 click share · 17 brands · 15 sellers
Flapen Score
Pittsburgh Steelers Football against its category
The dotted line is the Sports & Outdoors average. Past it, Pittsburgh Steelers Football is stronger. Inside it, weaker.
Market
The Pittsburgh Steelers Football market on Amazon at a glance
Shoppers on Amazon United States searched for Pittsburgh Steelers Football 54K times last year and spent an estimated $22K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $22Ka year
- Peak month
- December14.6× the quietest month
- Top search term
- steelers kids12K searches a year
02 · Price
A sale here is worth $23.94.
Listings sell for $23.94 on average, from $8.16 to $51.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.
- Average price
- $23.94inside the $15 to $100 sweet spot
- Price range
- $8.16–$51.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,169 within Toys & Game Room. It carries 2,452 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 76%
- Out of stock, average day
- 17.8%
- Average rank
- #1,169in Toys & Game Room
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,452per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pittsburgh Steelers Football products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Numeric Regular Pittsburgh Steelers - Black)
- Price
- $36.96
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 3y ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago

WILSON Sporting Goods NFL Pittsburgh Steelers Team Logo Football Black Mini Size
- Price
- $13.33
- Rating
- 4.7/5
- Reviews
- 5,309
- Age
- 7y ago

Transformers NFL Pittsburgh Steelers Steelsmash 5.5-Inch Action Figure Changes from Robot to Helmet Football Toys for Ages 8+
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 1,104
- Age
- 1y ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black S
- Price
- $23.58
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Gerber Geber Unisex Baby NFLTeam T-Shirt and Shorts Set Steelers 4T
- Price
- $21.98
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 1y ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 5
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago

SCOBAR Steel City Skyline T-Shirt Hand-Drawn Modern Fit Printed in USA (Steel City Black Large)
- Price
- $24.32
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 4y ago

Outerstuff NFL Kids Youth 4-20 Official Primary Logo Prime Pullover Fleece Lined Hoodie Sweatshirt (US Numeric Size: 8 Regular Pittsburgh Steelers - Black)
- Price
- $31.82
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 1y ago
Newest
by launch date
TeenyMates NFL Football Action Figures Gift Set Pittsburgh Steelers
- Price
- $35.78
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 8mo ago

Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
- Price
- $22.77
- Rating
- 4.7/5
- Reviews
- 749
- Age
- 10mo ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black S
- Price
- $23.58
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago

Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 5
- Price
- $23.99
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
15
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 74%
Open market
29%
- Wes and Willy27%
- Outerstuff22%
- WILSON7%
- Transformers6%
- Franklin Sports5%
- Junk Food5%
Demand
Pittsburgh Steelers Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.6×
Search terms
Top Pittsburgh Steelers Football search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steelers kids12K/yr
- steelers kids apparel8K/yr
- steelers toys6K/yr
- steelers gifts for boys9K/yr
- steelers gifts for kids6K/yr
- kids steelers5K/yr
- steelers youth4K/yr
- kids steelers apparel5K/yr
Reviews and returns
What reviews say buyers love and hate about Pittsburgh Steelers Football
We read the reviews and the return reasons for every product selling here.
“Cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pittsburgh Steelers Football questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









