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Pittsburgh Penguins

Fail

Demand is soft, at -57.6% this quarter, so Pittsburgh Penguins is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$64K/yr266K searches / yr
90-day growth
-57.6%search demand this quarter
Competition
27%top-5 click share · 27 brands · 54 sellers

Flapen Score

Pittsburgh Penguins against its category

The dotted line is the Sports & Outdoors average. Past it, Pittsburgh Penguins is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pittsburgh Penguins market on Amazon at a glance

Shoppers on Amazon United States searched for Pittsburgh Penguins 266K times last year and spent an estimated $64K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-57.6%
Conversion, latest week
0.9%
Market size, estimated
$64Ka year
Peak month
December13.1× the quietest month
Top search term
pittsburgh penguins184K searches a year

02 · Price

A sale here is worth $27.11.

Listings sell for $27.11 on average, from $7.51 to $91.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.11 that is $0 to $3K a year per listing.

Average price
$27.11inside the $15 to $100 sweet spot
Price range
$7.51–$91.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #4,016 within Home & Kitchen. It carries 455 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
17.0%
Average rank
#4,016in Home & Kitchen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
80

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pittsburgh Penguins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

54

Est. top-5 brand share

68%

Top 20: 97%

Est. top-5 click share

27%

Top 20: 61%

Open market

28%

  • Calhoun38%
  • AMERICAN NEEDLE10%
  • Northwest7%
  • Rico Industries7%
  • 475%
  • Bleacher Creatures4%

Demand

Pittsburgh Penguins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Pittsburgh Penguins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pittsburgh penguins184K/yr
  • pittsburgh penguins apparel27K/yr
  • penguins hockey21K/yr
  • pittsburgh penguins gifts17K/yr
  • pittsburgh penguins womens apparel18K/yr

Reviews and returns

What reviews say buyers love and hate about Pittsburgh Penguins

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Fit was a bit short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pittsburgh Penguins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data