Pittsburgh Penguins
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.51–$91.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great455.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 266K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Is pittsburgh penguins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, pittsburgh penguins is a $64K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pittsburgh penguins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $108K–$136K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,016
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 17.0%
- Avg brand age
- 56 months
- Avg seller age
- 170 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
54
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
27%
Top 20: 61%
Open market
28%
- Calhoun38%
- AMERICAN NEEDLE10%
- Northwest7%
- Rico Industries7%
- 475%
- Bleacher Creatures4%
pittsburgh penguins demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.1×
Top pittsburgh penguins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- pittsburgh penguins184K/yr
- pittsburgh penguins apparel27K/yr
- penguins hockey21K/yr
- pittsburgh penguins gifts17K/yr
- pittsburgh penguins womens apparel18K/yr
Top pittsburgh penguins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)
AMERICAN NEEDLE$25.164.7★114 rev
Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)
Calhoun$19.374.4★85 rev
Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Pittsburgh Penguins Large)
Calhoun$22.504.6★2,495 rev
Calhoun NHL Surf & Skate Ladies Acid Wash Cropped T-Shirt (Small/Medium Pittsburgh Penguins)
Calhoun$28.934.4★198 rev
NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size
47$27.684.7★2,948 rev
Newest
by launch date
Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt
Penguin Playing Hockey Ice Hockey Player Game Day$17.012 rev
Calhoun NHL Womens French Terry Crewneck Sweatshirt Officially Licensed Team Pullover Sweat (Pittsburgh Penguins Large)
Calhoun$48.3971 rev
Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)
Calhoun$28.5074 rev
McFarlane Toys - Sidney Crosby (Pittsburgh Penguins) NHL 7in Posed Figure McFarlanes SportsPicks
McFarlane Toys$35.7414 rev
Pittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches
Northwest$9.898 rev
Trending
90-day click momentumPittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches
Northwest$9.894.5★
Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)
Calhoun$28.504.5★
Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt
Penguin Playing Hockey Ice Hockey Player Game Day$17.015.0★
BUC Around and Find Out T-Shirt for Pittsburgh Baseball Fans (SM-5XL) (Gold Short Sleeve Large)
Smack Apparel$23.914.6★
Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)
Calhoun$19.374.4★
What reviews say buyers love and hate about pittsburgh penguins
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Its a great quality mug”
“Item is exactly as described”
“Nice colors”
“Its made of soft, stretchy fabric”
“Wonderful hat for the price”
“is very comfortable”
“had retained its shape perfectly”
“Cute gift”
“the thickness is perfect for a cool evening in summer or cold winter day”
What buyers complain about
“Fit was a bit short”
“This is a bad one the goals are cheap plastic”
“Poor Sewing”
“Cheap”
“A little thin”
“earrings arrived in 4 parts”
“A little thin”
“Not a true 3x”
“Pricey for the product”
“The pillow fabric is not top quality”
Top return reasons
Common pittsburgh penguins questions
- Is pittsburgh penguins profitable to sell on Amazon United States?
- The niche generates $64K/yr across 80 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the pittsburgh penguins niche?
- 27 brands and 54 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in pittsburgh penguins?
- Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 2.0%.
- When does demand for pittsburgh penguins peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.1× the quietest.
- What does it cost to enter the pittsburgh penguins niche?
- Listings span $7.51–$91.87; the average listing price is $27.11 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.