Pittsburgh Penguins
FailDemand is soft, at -57.6% this quarter, so Pittsburgh Penguins is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $64K/yr266K searches / yr
- 90-day growth
- -57.6%search demand this quarter
- Competition
- 27%top-5 click share · 27 brands · 54 sellers
Flapen Score
Pittsburgh Penguins against its category
The dotted line is the Sports & Outdoors average. Past it, Pittsburgh Penguins is stronger. Inside it, weaker.
Market
The Pittsburgh Penguins market on Amazon at a glance
Shoppers on Amazon United States searched for Pittsburgh Penguins 266K times last year and spent an estimated $64K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -57.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $64Ka year
- Peak month
- December13.1× the quietest month
- Top search term
- pittsburgh penguins184K searches a year
02 · Price
A sale here is worth $27.11.
Listings sell for $27.11 on average, from $7.51 to $91.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.11 that is $0 to $3K a year per listing.
- Average price
- $27.11inside the $15 to $100 sweet spot
- Price range
- $7.51–$91.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #4,016 within Home & Kitchen. It carries 455 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 17.0%
- Average rank
- #4,016in Home & Kitchen
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 455per listing
- Listings tracked
- 80
04 · Newcomers
1 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Pittsburgh Penguins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)
- Price
- $25.16
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 2y ago

Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)
- Price
- $19.37
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4y ago

Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Pittsburgh Penguins Large)
- Price
- $22.50
- Rating
- 4.6/5
- Reviews
- 2,495
- Age
- 7y ago

Calhoun NHL Surf & Skate Ladies Acid Wash Cropped T-Shirt (Small/Medium Pittsburgh Penguins)
- Price
- $28.93
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 3y ago

NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size
- Price
- $27.68
- Rating
- 4.7/5
- Reviews
- 2,948
- Age
- 18y ago
Trending
estimated 90-day click momentum
Pittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches
- Price
- $9.89
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago

Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)
- Price
- $28.50
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 9mo ago

Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt
- Price
- $17.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

BUC Around and Find Out T-Shirt for Pittsburgh Baseball Fans (SM-5XL) (Gold Short Sleeve Large)
- Price
- $23.91
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 2y ago

Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)
- Price
- $19.37
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4y ago
Newest
by launch date
Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt
- Price
- $17.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Calhoun NHL Womens French Terry Crewneck Sweatshirt Officially Licensed Team Pullover Sweat (Pittsburgh Penguins Large)
- Price
- $48.39
- Rating
- 4.9/5
- Reviews
- 71
- Age
- 7mo ago

Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)
- Price
- $28.50
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 9mo ago

McFarlane Toys - Sidney Crosby (Pittsburgh Penguins) NHL 7in Posed Figure McFarlanes SportsPicks
- Price
- $35.74
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 10mo ago

Pittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches
- Price
- $9.89
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
54
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
27%
Top 20: 61%
Open market
28%
- Calhoun38%
- AMERICAN NEEDLE10%
- Northwest7%
- Rico Industries7%
- 475%
- Bleacher Creatures4%
Demand
Pittsburgh Penguins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 13.1×
Search terms
Top Pittsburgh Penguins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pittsburgh penguins184K/yr
- pittsburgh penguins apparel27K/yr
- penguins hockey21K/yr
- pittsburgh penguins gifts17K/yr
- pittsburgh penguins womens apparel18K/yr
Reviews and returns
What reviews say buyers love and hate about Pittsburgh Penguins
We read the reviews and the return reasons for every product selling here.
“Fit was a bit short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pittsburgh Penguins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









