Pinnies
Worth a lookShows a sweet-spot price point ($33.62 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$33.62avg listing price — sweet spot $15–$100
Price range
Great$9.57–$83.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good516.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$265K$265K/yr · 487K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Is pinnies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, pinnies is a $265K/yr Amazon United States market (487K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pinnies market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $336K–$420K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
17%
- Athllete39%
- Antoyo14%
- VOGRYE9%
- PULUOMASI9%
- Super Z Outlet7%
- GSi5%
- Open — no brand owns it (8 brands, 17%)
pinnies demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Top pinnies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- pinnies75K/yr
- soccer pennies60K/yr
- soccer pinnies49K/yr
- pennies for sports adult26K/yr
- soccer pinnies adult29K/yr
- pinnies for sports youth20K/yr
- pennies for sports youth35K/yr
- pinnies adult29K/yr
- soccer bibs18K/yr
- soccer vest15K/yr
Top pinnies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Athllete Boys Youth Athletic Pinnies - LITEMESH Mesh Practice Jerseys 12 Pack
Athllete$23.844.6★887 rev
Athllete Youth & Adult Soccer Pinnies - Mesh Practice Jerseys 12 Pack
Athllete$23.874.6★887 rev
Super Z Outlet 12 Pinnies Scrimmage Vests Team Practice Jersey for Child Youth Teen Lightweight (Blue/Yellow)
Super Z Outlet$21.994.4★5,283 rev
Athllete Boys Unisex Pinnies Scrimmage Vests - Mesh Practice Jerseys 12 Pack
Athllete$23.794.5★874 rev
VOGRYE Pinnies Set of 12/24 Scrimmage Vests Team Practice Sports for Child Youth/Adult Lightweight Basketball Jersey
VOGRYE$19.014.5★473 rev
Newest
by launch date
RAINFLOW Green Pinnies Soccer Pennies - Set of 6 Team Practice Jersey for Youth Teen Adult Pennies for Sports Youth Nylon Large Mesh Lightweight Scrimmage Vest
RAINFLOW$9.5797 rev
Antoyo 12/24/48Pcs Soccer Pinnies Youth Scrimmage Team Practice Vests
Antoyo$65.8820 rev
PEASUG Pinnies 12 Pcs Soccer Pinnies Mesh Practice Jersey Scrimmage Vest Team Soccer Pennies for Sports Kids/Youth Lightweight
PEASUG$16.37150 rev
VOGRYE Pinnies Set of 12/24 Scrimmage Vests Team Practice Sports for Child Youth/Adult Lightweight Basketball Jersey
VOGRYE$19.01473 rev
VOGRYE Pinnies Set of 12/24 Scrimmage Vests Team Practice Sports for Child Youth/Adult Lightweight Basketball Jersey
VOGRYE$19.37473 rev
Trending
90-day click momentum
Athllete Unisex Soccer Pinnies - Mesh Practice Vests 24 Pack Adult Scrimmage Vest
Athllete$47.764.5★
Antoyo Pinnies Soccer pinnies for Soccer Mesh Basketball Jerseys Green-XL
Antoyo$34.054.4★
Antoyo 12/24/48Pcs Soccer Pinnies Youth Scrimmage Team Practice Vests
Antoyo$65.884.2★
Suhine 48 Pcs Adult Pinnies for Sport Soccer Nylon Mesh Scrimmage Vest Mesh Basketball Football Team(Basic Color L)
Suhine$83.424.4★
RAINFLOW Green Pinnies Soccer Pennies - Set of 6 Team Practice Jersey for Youth Teen Adult Pennies for Sports Youth Nylon Large Mesh Lightweight Scrimmage Vest
RAINFLOW$9.574.5★
What reviews say buyers love and hate about pinnies
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is good”
“No complaints”
“Affordable”
“As advertised”
“Great durable”
“easy to use”
“Worked great for our neighborhood basketball camp”
“The color was bright”
“Comfortable for summer or indoor”
“Nice and bright”
What buyers complain about
“Small and tight”
“they kind of felt a little cheap”
“the material is cheap very cheap”
“These do not hold up at all”
“Expensive for what they are”
“Poor fit and cut not for kids”
“After just a couple practices these started to have stitching coming loose”
“This is false advertising”
“I'm very thin”
“Color is not as portrayed”
Top return reasons
Common pinnies questions
- Is pinnies profitable to sell on Amazon United States?
- The niche generates $265K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pinnies niche?
- 14 brands and 15 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pinnies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.8%.
- When does demand for pinnies peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the pinnies niche?
- Listings span $9.57–$83.42; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.