pink yoga mat
Worth a lookShows a sweet-spot price point ($30.58 avg), but soft demand (-17.2% this quarter) keeps it on the watch list.
Avg price
Incredible$30.58avg listing price — sweet spot $15–$100
Price range
Great$9.51–$88.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good$333K$333K/yr · 380K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,952.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink yoga mat is a $333K/yr Amazon United States market (380K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pink yoga mat market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $306K–$382K
- units × avg price
- Launch success
- 60%
- 3 of 5 new (360d)
- Conversion rate
- 2.9%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
20
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
32%
- Amazon Basics27%
- UMINEUX13%
- Fitvids8%
- Gaiam7%
- MARCY7%
- PAIDU6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top pink yoga mat search terms
- pink yoga mat203K/yr
- yoga mat pink63K/yr
- pink pilates mat17K/yr
- pink workout mat15K/yr
- light pink yoga mat15K/yr
- hello kitty yoga mat13K/yr
- pink yoga mat thick9K/yr
- pink exercise mat8K/yr
- pink gym mat9K/yr
- pilates mat pink6K/yr
Top pink yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 x 0.5 Pink
Amazon Basics$20.404.6★69,529 rev
Non Slip Pilates Fitness Mats Eco Friendly Anti-Tear 1/4 Thick Yoga Mats for Women Exercise Mats for Home Workout with Carrying Sling (72x24 Parfait Pink & Gray)
UMINEUX$27.234.5★4,961 rev
Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Pink 72L X 24W X 2/5 Inch Thick
Gaiam$23.594.6★46,174 rev
Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Rose
Amazon Basics$21.134.6★811 rev
Circuit Fitness by Marcy 1/4-inch (6mm) Non Slip Multi-Purpose Exercise Yoga Mat with Carrying Strap - Sakura Pink
MARCY$21.074.6★354 rev
Newest
by launch dateGaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Pink 72L X 24W X 2/5 Inch Thick
Gaiam$23.5946,174 rev
KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink
KEEP$23.8368 rev
TOPEAST Small Gym Bag for Women Mini Sports Yoga Bag with Yoga Mat Holder Small Pink Gym Bag Overnight Weekender Duffle Handbag for Travel Dance Workout
TOPEAST$29.5446 rev
Pureegg Non Slip Yoga Mat TPE 72 x 24 x 0.24 Pink Pilates
Pureegg$31.2623 rev
Gruper Yoga Mat Non Slip 72L x 24W x 0.24/0.32TH Anti-Tear Exercise Mat with Carrying Strap and Bag Pro TPE Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises
Gruper$23.73525 rev
Trending
90-day click momentumKEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink
KEEP$23.834.3★
Pureegg Non Slip Yoga Mat TPE 72 x 24 x 0.24 Pink Pilates
Pureegg$31.264.7★
TOPEAST Small Gym Bag for Women Mini Sports Yoga Bag with Yoga Mat Holder Small Pink Gym Bag Overnight Weekender Duffle Handbag for Travel Dance Workout
TOPEAST$29.544.0★
Phoenix Fitness RY1547 Exercise NBR Fitness Yoga Mat - Double Sided Anti Slip High Density Floor Mat - 185 x 61 cm - 15mm Thick with Carry Strap Pink
Phoenix Fitness$33.554.4★
Gruper Yoga Mat Non Slip 72L x 24W x 0.24/0.32TH Anti-Tear Exercise Mat with Carrying Strap and Bag Pro TPE Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises
Gruper$23.734.4★
What buyers say about pink yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“Thick and durable”
“Extremely Comfortable”
“The mat appears to be good quality”
“Great for workouts”
“The material is soft”
“The color is so pretty”
“Good size”
“Great value”
“the cushioning is good”
“It does not slip easily”
What buyers complain about
“Missing Strap”
“Falling apart”
“I need something thicker”
“Doesn't grip well”
“The quality is also different in both”
“Fit isnt great”
“Complete waste of money”
“Smells so strongly of plastic”
“Wrong color delivered”
“The thickness makes it to unstable for anything”
Top return reasons
Common questions
- Is pink yoga mat profitable to sell on Amazon United States?
- The niche generates $333K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pink yoga mat niche?
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in pink yoga mat?
- Top complaints mined from reviews: Strap/String Quality, Durability, Thickness. The return rate is 2.5%.
- When does demand for pink yoga mat peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pink yoga mat niche?
- Listings span $9.51–$88.08; the average listing price is $30.58 (sweet spot $15–$100). The average incumbent carries 17,953 reviews — the moat a new listing must climb.