Pink Pepper Spray

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

5.0%

Market size, estimated

$82Ka year

Peak month

August1.6× the quietest month

Top search term

pink pepper spray55K searches a year

Listings sell for $12.75 on average, from $7.16 to $25.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.75 that is $3K to $6K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$7.16–$25.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tactical & Personal Defense. It carries 16,434 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Tactical & Personal Defense

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

16,434per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months