Is pink mouth guard football profitable to sell on Amazon United States?

The niche generates $123K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (39/100).

How competitive is the pink mouth guard football niche?

11 brands and 52 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in pink mouth guard football?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 3.7%.

When does demand for pink mouth guard football peak?

Demand peaks in Sep–Oct; the busiest month runs 26.1× the quietest.

What does it cost to enter the pink mouth guard football niche?

Listings span $7.95–$29.49; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 4,979 reviews — the moat a new listing must climb.

Pink Mouth Guard Football

Skip it

Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$16.02

avg listing price — sweet spot $15–$100

Price range

Good$7.95–$29.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$123K

$123K/yr · 208K searches

Review moat

Bad4,979.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-45.7%

90-day search growth — must beat 0% to launch

Is pink mouth guard football profitable on Amazon?

According to Flapen's Amazon United States niche tracking, pink mouth guard football is a $123K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pink mouth guard football market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 3.7%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.6%
Avg brand age: 62 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

Shock Doctor32%
SISU21%
SAFEJAWZ13%
NXT NXTRND11%
Battle10%
SLEEFS4%
Open — no brand owns it (5 brands, 9%)

pink mouth guard football demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 26.1×

Open Trend

Top pink mouth guard football search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pink mouth guard28K/yr -31.0%2.3% conv.
lacrosse mouth guard girls13K/yr -72.9%4.2% conv.
field hockey mouth guards for girls8K/yr +67.6%4.0% conv.
pink mouth guard football61K/yr -36.7%2.6% conv.
girls lacrosse mouthguard8K/yr -73.6%4.9% conv.
pink football mouth guard18K/yr +18.4%2.0% conv.
field hockey mouth guard4K/yr +104.4%3.4% conv.
mouth guard lacrosse girls6K/yr -73.4%3.7% conv.
girls mouthguard lacrosse4K/yr -63.7%6.6% conv.
pink mouthguard6K/yr -43.8%2.5% conv.

All search terms

Top pink mouth guard football products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SISU Aero Medium Mouthguard Hot Pink - 30% Stronger Protection for Lacrosse Football Hockey Roller Derby Team Sports - Remoldable Up to 20 Times - Ultra Slim - Works for Braces - Non Toxic

SISU$19.854.4★8,377 rev

Shock Doctor Mouth Guard Sports Hockey Lacrosse Baseball Wrestling Moutguard Gel Max Heavy Duty Protection & Custom Fit Football Mouth Guard with Strap Adult & Youth Mouthguard

Shock Doctor$11.374.1★4,476 rev

Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes

Shock Doctor$10.464.6★10,968 rev

Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Pink)

NXT NXTRND$20.184.8★18 rev

SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Pink)

SAFEJAWZ$9.934.2★16,184 rev

Newest

by launch date

Nxtrnd Two Pro Football Mouth Guard Permanent Strap Fits Adult & Youth (Pink)

NXT NXTRND$20.1818 rev

12mo ago

Nxtrnd One Pro Football Mouth Guard Interchangeable Strap Fits Adult & Youth (Pink)

NXT NXTRND$23.143,838 rev

12mo ago

BFS IMPEX Mouth Guard Sports for Adults Best for Teeth MMA Mouth Guard with Case for Boxing Karate Rugby Football MouthGuard (Pink)

BFS IMPEX$7.95216 rev

2y ago

SISU 3D Youth Mouthguard Hot Pink - Pre-Formed Easy Fit Protection for Lacrosse Football Hockey Team Sports - Remoldable Up to 20 Times - Non Toxic

SISU$24.6459 rev

2y ago

LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case

LPONJAR$9.822,759 rev

4y ago

What reviews say buyers love and hate about pink mouth guard football

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits well”

Quality-Overall18%

“Good quality easy to mold”

Value For Money11%

“Worth the money”

Ease Of Use9%

“Product molded easy”

Color5%

“Loved the color”

Durability4%

“They are durable”

Comfort-Overall4%

“Comfortable”

Efficiency4%

“Works great”

Instructions/User Manual/Troubleshooting4%

“The instructions are pretty clear”

Protection4%

“Good protection”

What buyers complain about

Size-Overall36%

“Too big”

Durability8%

“Falls out too easily”

Ease Of Use6%

“But I did not find it easy”

Functionality-Overall5%

“Didnt work”

Comfort-Overall5%

“Not comfortable”

Advertised Vs Actual Product3%

“Pictures are deceptive”

Value For Money3%

“Not worth it”

Thickness2%

“a little thick”

Product Condition2%

“it seems to be an already used product”

Color2%

“not looking good. black and red”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product5%

Functionality-Overall4%

Color3%

Comfort-Overall2%

Value For Money2%

Product Condition1%

Material Quality1%

Compatibility-Overall1%

Defective Material/Parts1%

Common pink mouth guard football questions

Is pink mouth guard football profitable to sell on Amazon United States?: The niche generates $123K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (39/100).
How competitive is the pink mouth guard football niche?: 11 brands and 52 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in pink mouth guard football?: Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 3.7%.
When does demand for pink mouth guard football peak?: Demand peaks in Sep–Oct; the busiest month runs 26.1× the quietest.
What does it cost to enter the pink mouth guard football niche?: Listings span $7.95–$29.49; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 4,979 reviews — the moat a new listing must climb.