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Pink Cooler

Maybe

Search demand grew +129.5% this quarter. But buyers convert on only 0.5% of searches, so Pink Cooler is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$277K/yr649K searches / yr
90-day growth
+129.5%search demand this quarter
Competition
47%top-5 click share · 15 brands · 24 sellers

Flapen Score

Pink Cooler against its category

The dotted line is the Sports & Outdoors average. Past it, Pink Cooler is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Cooler 649K times last year and spent an estimated $277K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +129.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+129.5%
Conversion, latest week
0.5%
Market size, estimated
$277Ka year
Peak month
June7.7× the quietest month
Top search term
pink cooler265K searches a year

02 · Price

A sale here is worth $83.73.

Listings sell for $83.73 on average, from $12.50 to $264.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $83.73 that is $0 to $8K a year per listing.

Average price
$83.73inside the $15 to $100 sweet spot
Price range
$12.50–$264.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #157 within Camp Kitchen. It carries 1,222 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
84%
Out of stock, average day
9.6%
Average rank
#157in Camp Kitchen
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,222per listing
Listings tracked
31

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

16%

  • Brand 160%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Pink Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.7×

Search terms

Top Pink Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink cooler265K/yr
  • pink cooler with wheels81K/yr
  • pink igloo cooler43K/yr
  • pink ice chest40K/yr
  • cute cooler29K/yr
  • cooler pink24K/yr
  • pink igloo cooler with wheels19K/yr
  • pink cooler bag19K/yr
  • pink rolling cooler13K/yr
  • hot pink cooler15K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Cooler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
13%of negative reviews mention “Durability”
2.5%of orders come back
“It broke after 3 uses”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Cooler questions

Answered from the same tracked data.