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Pilates Ring and Ball Set

Fail

Demand is soft, at -60.1% this quarter, so Pilates Ring and Ball Set is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$139K/yr106K searches / yr
90-day growth
-60.1%search demand this quarter
Competition
55%top-5 click share · 16 brands · 22 sellers

Flapen Score

Pilates Ring and Ball Set against its category

The dotted line is the Sports & Outdoors average. Past it, Pilates Ring and Ball Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilates Ring and Ball Set market on Amazon at a glance

Shoppers on Amazon United States searched for Pilates Ring and Ball Set 106K times last year and spent an estimated $139K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
4.3%
Market size, estimated
$139Ka year
Peak month
February2.3× the quietest month
Top search term
pilates ring and ball set83K searches a year

02 · Price

A sale here is worth $30.43.

Listings sell for $30.43 on average, from $15.59 to $50.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.43 that is $0 to $3K a year per listing.

Average price
$30.43inside the $15 to $100 sweet spot
Price range
$15.59–$50.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #41 within Pilates. It carries 967 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#41in Pilates
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
967per listing
Listings tracked
20

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
20 months

Products

Top Pilates Ring and Ball Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

28%

  • Brand 126%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Pilates Ring and Ball Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Pilates Ring and Ball Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
2.2%of orders come back
“does not seem durable”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pilates Ring and Ball Set questions

Answered from the same tracked data.