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Pilates Ring

Fail

The top 5 brands take 100% of clicks, so Pilates Ring is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$1.0M/yr1.1M searches / yr
90-day growth
-35.1%search demand this quarter
Competition
97%top-5 click share · 5 brands · 10 sellers

Flapen Score

Pilates Ring against its category

The dotted line is the Sports & Outdoors average. Past it, Pilates Ring is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilates Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Pilates Ring 1.1M times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
5.5%
Market size, estimated
$1.0Ma year
Peak month
February2.6× the quietest month
Top search term
pilates ring619K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $9.77 to $25.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $17.75 that is $71K to $89K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$9.77–$25.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$71K–$89K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Pilates. It carries 4,079 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Pilates
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,079per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pilates Ring products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

$0$157K$314K$471K$628K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Gaiam65%
  • ProBody Pilates14%
  • MANTRA SPORTS9%
  • JKSHMYT9%
  • LIONSCOOL3%

Demand

Pilates Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Pilates Ring search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pilates ring619K/yr
  • pilates ring and ball set83K/yr
  • pilates ring fitness trainer9K/yr
  • yoga ring36K/yr
  • magic circle pilates ring31K/yr
  • pilates circle31K/yr
  • exercise ring24K/yr
  • pilates magic circle18K/yr
  • workout ring15K/yr
  • pilates circle ring28K/yr

Reviews and returns

What reviews say buyers love and hate about Pilates Ring

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
2.3%of orders come back
“It broke”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pilates Ring questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data