Pilates Board

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-44.1%

Conversion, latest week

0.4%

Market size, estimated

$1.1Ma year

Peak month

January3.9× the quietest month

Top search term

pilates board1.5M searches a year

Listings sell for $120.97 on average, from $15.59 to $381.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $120.97 that is $242K to $302K a year per listing.

Average price

$120.97above the $15 to $100 sweet spot

Price range

$15.59–$381.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

2,000–2,500

Revenue per listing a year

$242K–$302K

Returns

4.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Pilates. It carries 519 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

80%

Out of stock, average day

1.5%

Average rank

#55in Pilates

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

519per listing

Listings tracked

15

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months