Skip to content

Pilates Ball

Fail

Demand is soft, at -14.7% this quarter, so Pilates Ball is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$1.5M/yr1.7M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 12 sellers

Flapen Score

Pilates Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Pilates Ball is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilates Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Pilates Ball 1.7M times last year and spent an estimated $1.5M. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
9.1%
Market size, estimated
$1.5Ma year
Peak month
January1.9× the quietest month
Top search term
pilates ball1.2M searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $5.54 to $17.56. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $9.65 that is $77K to $97K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$5.54–$17.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$77K–$97K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Accessories. It carries 8,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,634per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pilates Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 132%
  • Brand 226%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pilates Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Pilates Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pilates ball1.2M/yr
  • small exercise ball81K/yr
  • yoga ball small55K/yr
  • small yoga ball55K/yr
  • pilates ball small41K/yr
  • exercise ball small42K/yr
  • small pilates ball49K/yr
  • pelvic floor ball25K/yr
  • small exercise ball for between knees34K/yr
  • pilates balls36K/yr

Reviews and returns

What reviews say buyers love and hate about Pilates Ball

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Inflation/Deflation”
2.3%of orders come back
“Does not stay inflated”
A buyer, on “Inflation/Deflation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pilates Ball questions

Answered from the same tracked data.