Pilates

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-43.2%

Conversion, latest week

1.6%

Market size, estimated

$1.7Ma year

Peak month

February2.8× the quietest month

Top search term

pilates kit1.8M searches a year

Listings sell for $30.64 on average, from $8.89 to $58.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $30.64 that is $31K to $38K a year per listing.

Average price

$30.64inside the $15 to $100 sweet spot

Price range

$8.89–$58.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$38K

Returns

2.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #31 within Pilates. It carries 675 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#31in Pilates

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

675per listing

Listings tracked

31

20 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

18Amazon's first-year sales bar

Average brand age

28 months