Phoenix Suns Hat
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.17avg listing price — sweet spot $15–$100
Price range
Incredible$16.08–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great383.13avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 31K searches
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Is phoenix suns hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, phoenix suns hat is a $16K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
phoenix suns hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,483
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 55%
- Out of stock
- 25.8%
- Avg brand age
- 44 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
25
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
8%
- Mitchell & Ness37%
- New Era21%
- ZHATS20%
- Ultra Game6%
- BROTHER TRUCKERS5%
- adidas4%
- Open — no brand owns it (4 brands, 8%)
phoenix suns hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top phoenix suns hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- phoenix suns hat25K/yr
- phx suns hat3K/yr
- phoenix suns hats for men3K/yr
Top phoenix suns hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mitchell & Ness Phoniex Suns Core Basic Snapback Purple/Orange
Mitchell & Ness$26.834.7★192 rev
Mitchell & Ness Phoenix Suns Off The Backboard Trucker Mesh Snapback Adjustable Hat Cap - Purple
Mitchell & Ness$25.425.0★4 rev
New Era NBA 2-Tone 9FIFTY Adjustable Snapback Hat Cap One Size Fits All - Phoenix Suns Black Purple
New Era$33.614.6★102 rev
Phoenix Upside Down Reversed Vintage Trucker Hat | Arizona | Premium Snapback Baseball Hat for Men & Women (US Alpha One Size Brown/Natural)
BROTHER TRUCKERS$20.195.0★1 rev
Mitchell & Ness Phoniex Suns Core Basic Snapback Black
Mitchell & Ness$34.784.7★192 rev
Newest
by launch date
Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Phoenix Suns Black One Size
Ultra Game$22.45990 rev
Phoenix Suns NBA Officially Licensed Rope Hat Snapback Performance Black
ZHATS$25.3257 rev
Phoenix Suns NBA Officially Licensed Adjustable Snapback Hat Flat Bill Z11 Retro Super Team
ZHATS$28.0462 rev
Phoenix Suns NBA Officially Licensed Rope Hat Snapback Performance Regalia White
ZHATS$31.5558 rev
Phoenix Upside Down Reversed Vintage Trucker Hat | Arizona | Premium Snapback Baseball Hat for Men & Women (US Alpha One Size Brown/Natural)
BROTHER TRUCKERS$20.191 rev
Trending
90-day click momentumMitchell & Ness Phoenix Suns Off The Backboard Trucker Mesh Snapback Adjustable Hat Cap - Purple
Mitchell & Ness$25.425.0★
Mitchell & Ness Phoenix Suns Sand and Sky Dynasty Fitted Hat Cap - Brown (as1 Numeric Numeric_7_and_5_eighths Brown)
Mitchell & Ness$24.780.0★
Mitchell & Ness Phoniex Suns Core Basic Snapback Purple/Orange
Mitchell & Ness$26.834.7★
Mitchell & Ness Phoniex Suns Core Basic Snapback Black
Mitchell & Ness$34.784.7★
Phoenix Upside Down Reversed Vintage Trucker Hat | Arizona | Premium Snapback Baseball Hat for Men & Women (US Alpha One Size Brown/Natural)
BROTHER TRUCKERS$20.195.0★
What reviews say buyers love and hate about phoenix suns hat
What buyers praise and complain about, mined from review topics.What buyers love
“High quality hat”
“Nice fit”
“It is lightweight enough not to prohibit me from running around like a silly goose”
“Sweat resistant”
“Breathable, light”
“Better than those 100% cotton hats”
“The breathe & dry quickly”
“maintains it form very well after being crumbled”
“adjust as he grows”
“Adjustable strap on the back made it perfect for my nephew to fit”
What buyers complain about
“Just didn't fit my head very well”
Top return reasons
Common phoenix suns hat questions
- Is phoenix suns hat profitable to sell on Amazon United States?
- The niche generates $16K/yr across 31 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the phoenix suns hat niche?
- 10 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in phoenix suns hat?
- Top complaints mined from reviews: Size-Overall. The return rate is 4.3%.
- When does demand for phoenix suns hat peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the phoenix suns hat niche?
- Listings span $16.08–$34.78; the average listing price is $25.17 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.