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51

Phillies Hat

Worth a look

Shows a sweet-spot price point ($26.33 avg), but weak search conversion (2.6%) keeps it on the watch list.

Market size 51Growth 45Conversion 33Competition 74Returns 38Price range 80Avg price 95Brand share 37Review moat 60Quality gap 33

Avg price

Incredible$26.33

avg listing price — sweet spot $15–$100

Price range

Great$9.87–$36.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,107.6

avg incumbent reviews — the moat a new listing must climb

Market size

Good$296K

$296K/yr · 432K searches

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Is phillies hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, phillies hat is a $296K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

phillies hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$263K–$329K
units × avg price
Conversion rate
2.6%
Avg BSR
#6,127
Page quality
0%
Prime
95%
Sponsored
49%
Out of stock
3.2%
Avg brand age
38 months
Avg seller age
158 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

61

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

14%

  • 4736%
  • New Era24%
  • Funky Junque9%
  • Veminei8%
  • Fcexanthon7%
  • BEHDIJ3%
  • Open — no brand owns it (8 brands, 14%)

phillies hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 4.6×

Top phillies hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • phillies hat229K/yr
  • phillies hat women24K/yr
  • philadelphia phillies hats23K/yr
  • phillies hats for men22K/yr
  • philly hat20K/yr
  • womens phillies hat12K/yr
  • phillies hats12K/yr
  • philadelphia phillies hat11K/yr
  • black phillies hat11K/yr
  • phillies trucker hat8K/yr
All search terms

Top phillies hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9K6%$18K9%$27K12%$36K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about phillies hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“The fit is comfortable”

Quality-Overall20%

“Quality item with adjustable fit”

Comfort-Overall9%

“Very comfortable”

Color8%

“the colors are very pretty”

Shape/Style5%

“Stylish”

Value For Money5%

“great value”

Advertised Vs Actual Product4%

“As pictured”

Material Quality4%

“Great quality materials”

Warmth2%

“Great hat in the heat”

Adjustability/Rotatability/Reclining2%

“Very well made and adjustable”

What buyers complain about

Size-Overall24%

“Did not fit comfortably”

Quality-Overall11%

“Cheaply made hat”

Color11%

“Wasnt expected the top button part to be blue”

Value For Money7%

“A nice looking cap albeit expensive for what it is”

Comfort-Overall7%

“not comfortable”

Stitch/Finish/Polish4%

“came with a sewing mishap”

Strap/String Quality2%

“Wish adjustment strap was longer”

Stretchability/Expandability/Elasticity2%

“There's almost no give or stretch in the fabric of the cap”

Top return reasons

Size-Overall59%
Color17%
Shape/Style5%
Advertised Vs Actual Product4%
Length2%
Value For Money2%
Quality-Overall2%
Material Quality2%
Product Condition1%
Wrinkles1%

Common phillies hat questions

Is phillies hat profitable to sell on Amazon United States?
The niche generates $296K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the phillies hat niche?
14 brands and 61 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in phillies hat?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.0%.
When does demand for phillies hat peak?
Demand peaks in Apr–Jun; the busiest month runs 4.6× the quietest.
What does it cost to enter the phillies hat niche?
Listings span $9.87–$36.68; the average listing price is $26.33 (sweet spot $15–$100). The average incumbent carries 1,108 reviews — the moat a new listing must climb.