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Pheasant Hunting Gear

Fail

Demand is soft, at -49.9% this quarter, so Pheasant Hunting Gear is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$35K/yr165K searches / yr
90-day growth
-49.9%search demand this quarter
Competition
25%top-5 click share · 39 brands · 105 sellers

Flapen Score

Pheasant Hunting Gear against its category

The dotted line is the Sports & Outdoors average. Past it, Pheasant Hunting Gear is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pheasant Hunting Gear market on Amazon at a glance

Shoppers on Amazon United States searched for Pheasant Hunting Gear 165K times last year and spent an estimated $35K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-49.9%
Conversion, latest week
0.3%
Market size, estimated
$35Ka year
Peak month
November13.4× the quietest month
Top search term
upland hunting27K searches a year

02 · Price

A sale here is worth $62.55.

Listings sell for $62.55 on average, from $11.09 to $192.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $62.55 that is $0 to $6K a year per listing.

Average price
$62.55inside the $15 to $100 sweet spot
Price range
$11.09–$192.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #4,571 within Tactical & Personal Defense. It carries 6,535 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
82%
Out of stock, average day
16.1%
Average rank
#4,571in Tactical & Personal Defense
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,535per listing
Listings tracked
85

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pheasant Hunting Gear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$702$1K$2K$3K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

105

Est. top-5 brand share

50%

Top 20: 89%

Est. top-5 click share

25%

Top 20: 58%

Open market

45%

  • Guide Gear22%
  • NEW VIEW11%
  • Gamehide7%
  • Legendary Whitetails6%
  • HUNTPAL5%
  • Beretta4%

Demand

Pheasant Hunting Gear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Pheasant Hunting Gear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • upland hunting27K/yr
  • upland11K/yr
  • upland hunting gear33K/yr
  • pheasant hunting gear39K/yr
  • pheasant hunting19K/yr
  • rabbit hunting gear12K/yr
  • bird hunting gear13K/yr
  • quail hunting gear6K/yr
  • pheasant gear5K/yr

Reviews and returns

What reviews say buyers love and hate about Pheasant Hunting Gear

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.8%of orders come back
“perhaps too tight for many”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pheasant Hunting Gear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data