Phase 10 Score Board

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

6.6%

Market size, estimated

$52Ka year

Peak month

December9.3× the quietest month

Top search term

phase 10 score board51K searches a year

Listings sell for $13.54 on average, from $6.87 to $25.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.54 that is $1K to $3K a year per listing.

Average price

$13.54under the $15 to $100 sweet spot

Price range

$6.87–$25.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #385 within Coach & Referee Gear. It carries 56 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

33.3%

Average rank

#385in Coach & Referee Gear

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

56per listing

Listings tracked

13

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

16 months