Permanent Match

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months

849K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

2.0%

Market size, estimated

$280Ka year

Peak month

December2.8× the quietest month

Top search term

permanent match145K searches a year

Listings sell for $16.27 on average, from $6.92 to $27.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $16.27 that is $8K to $12K a year per listing.

Average price

$16.27inside the $15 to $100 sweet spot

Price range

$6.92–$27.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #184 within Safety & Survival. It carries 549 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

2.8%

Average rank

#184in Safety & Survival

Average rating

3.67 starsAmazon United States average 4.42 stars

Average reviews

549per listing

Listings tracked

36

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months