Peq 15

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

250K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

0.5%

Market size, estimated

$99Ka year

Peak month

December1.6× the quietest month

Top search term

peq 15123K searches a year

Listings sell for $82.87 on average, from $14.51 to $376.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $82.87 that is $0 to $8K a year per listing.

Average price

$82.87inside the $15 to $100 sweet spot

Price range

$14.51–$376.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

3.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #3,617 within Tactical & Personal Defense. It carries 302 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

89%

Out of stock, average day

1.2%

Average rank

#3,617in Tactical & Personal Defense

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

302per listing

Listings tracked

27

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months