Pepper Spray Gun

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months

402K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

1.3%

Market size, estimated

$599Ka year

Peak month

November7.1× the quietest month

Top search term

pepper spray gun171K searches a year

Listings sell for $114.55 on average, from $9.80 to $562.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $114.55 that is $29K to $57K a year per listing.

Average price

$114.55above the $15 to $100 sweet spot

Price range

$9.80–$562.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$29K–$57K

Returns

0.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #253 within Tactical & Personal Defense. It carries 11,666 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

96%

Out of stock, average day

1.0%

Average rank

#253in Tactical & Personal Defense

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

11,666per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months