Pepper Spray

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

5.7%

Market size, estimated

$8.7Ma year

Peak month

September1.6× the quietest month

Top search term

pepper spray4.9M searches a year

Listings sell for $17.73 on average, from $9.03 to $39.65. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $17.73 that is $266K to $355K a year per listing.

Average price

$17.73inside the $15 to $100 sweet spot

Price range

$9.03–$39.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$266K–$355K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Tactical & Personal Defense. It carries 19,546 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Tactical & Personal Defense

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

19,546per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months