Penny Board
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.07avg listing price — sweet spot $15–$100
Price range
Incredible$21.52–$100.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,968.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 215K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Is penny board profitable on Amazon?
According to Flapen's Amazon United States niche tracking, penny board is a $75K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
penny board market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $80K–$100K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 72%
- Out of stock
- 12.8%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
9%
- Retrospec37%
- Penny Australia20%
- KMX16%
- Meketec8%
- Cyboard5%
- SK8MEMO5%
- Open — no brand owns it (5 brands, 9%)
penny board demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top penny board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- penny board153K/yr
- penny skateboard17K/yr
- penny board for kids9K/yr
- penny board 27 inch8K/yr
- nickel board6K/yr
- penny boards6K/yr
- pennyboard5K/yr
- plastic skateboard3K/yr
- penny board adult4K/yr
- penny board 22 inch3K/yr
Top penny board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Retrospec Quip Mini Cruiser Skateboard 22.5 and 27 Classic Retro Plastic Cruiser Complete Skateboard with ABEC 7 Bearings and PU Wheels Compact Board with Grippy Molded Waffle Deck
Retrospec$35.064.6★9,629 rev
Penny Australia 22 Inch Ice Penny Board The Original Plastic Skateboard
Penny Australia$69.274.8★621 rev
Retrospec Quip Mini Cruiser Skateboard 22.5 and 27 Classic Retro Plastic Cruiser Complete Skateboard with ABEC 7 Bearings and PU Wheels Compact Board with Grippy Molded Waffle Deck
Retrospec$34.654.6★9,629 rev
Penny Australia 27 Inch Stringer Board The Original Plastic Skateboard
Penny Australia$72.204.8★231 rev
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$32.954.7★1,640 rev
Newest
by launch date
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$44.671,640 rev
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$32.871,640 rev
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$41.401,640 rev
Retrospec Quip Mini Cruiser Adult Skateboard - 22.5in Compact Board with ABEC-7 Bearings & PU Wheels - Waffle Grip Deck for Smooth Riding - Portable 5lb Design
Retrospec$35.239,629 rev
Retrospec Quip Mini Cruiser Adult Skateboard - 22.5in Compact Board with ABEC-7 Bearings & PU Wheels - Waffle Grip Deck for Smooth Riding - Portable 5lb Design
Retrospec$35.199,629 rev
Trending
90-day click momentum
Skateboards Complete 26 Inches Bigger Long Skateboard for Kids Teens Adults Beginners
RIMABLE$30.024.6★
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$41.404.7★
Retrospec Quip Mini Cruiser Skateboard 22.5 And 27 Classic Retro Plastic Cruiser Complete Skateboard With ABEC 7 Bearings And PU Wheels Compact Board With Grippy Molded Waffle Deck
Retrospec$42.584.3★
Magneto 27.5 x 7.5 Cruiser Deck Complete Skateboard - Tribal 7-Ply Canadian Maple - Double Kick Concave & Lightweight Wood Deck - Safe Skateboard Wood for Kids Teens & Adults
Magneto$49.274.6★
KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults
KMX$44.674.7★
What reviews say buyers love and hate about penny board
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It is the ideal size for him”
“Best $40 you ever spent”
“the design is cute”
“Fun Cruiser”
“the PU wheels handle sidewalks”
“Its stable and picks up enough speed”
“It is durable”
“This is exactly as described”
“It looks amazing and it handles and feel amazing out of the box”
What buyers complain about
“They are too short”
“Already looks like crap after only a few uses”
“The picture is deceitful”
“No grip tape”
“come on guys its made out of plastic”
“Already looks like crap after only a few uses”
Top return reasons
Common penny board questions
- Is penny board profitable to sell on Amazon United States?
- The niche generates $75K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the penny board niche?
- 11 brands and 15 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in penny board?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- When does demand for penny board peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the penny board niche?
- Listings span $21.52–$100.30; the average listing price is $40.07 (sweet spot $15–$100). The average incumbent carries 3,969 reviews — the moat a new listing must climb.