Pennant Frame
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.88avg listing price — sweet spot $15–$100
Price range
Great$11.88–$80.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,910.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 46K searches
Is pennant frame profitable on Amazon?
According to Flapen's Amazon United States niche tracking, pennant frame is a $30K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
pennant frame market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,069
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
30%
- Sports Flags Pennants Company17%
- Lineshading14%
- Wesiti14%
- Triframes9%
- LaVie Home9%
- WANGDEFA7%
pennant frame demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top pennant frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pennant Frame for Team Pennants
Sports Flags Pennants Company$52.424.0★271 rev
Pennant Frame Wood Flag Frame for 12 x 30 Inch Pennants Display Holder 1 Inch Team Flag Case Black(2 Pcs)
Lineshading$80.993.8★19 rev
Wesiti 12 x 30 Inches Pennant Frame with Hook Wood Flag Frame Pennant Holder White for Team Display (Acrylic Board with Protective Film on Both Sides)
Wesiti$49.173.7★33 rev
WANGDEFA 10 Pieces Soft Pennant Sleeve Bag Pennant Sleeve Protector Display for pennants 2 Mil Polyethylene Case Holder 12.75x31.5 Protector
WANGDEFA$11.884.1★165 rev
LaVie Home 12x30 Picture Frame Black Panoramic Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels1 Pack
LaVie Home$31.224.5★8,685 rev
Newest
by launch date
PEDOBALI 6 Pcs 31 x 13.5 Inch Pennant Holder Plastic Flag Holder Transparent Hard Rigid Flag Frame for 12 x 30 Inches Pennant Home Studio Displaying Sports Banner
PEDOBALI$47.692 rev
LaVie Home 12x30 Picture Frame for Wall Display 12x30 Black Picture Frame with HD Plexiglas 12 x 30 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$27.786,578 rev
Americanflat 11x27 Picture Frame with Polished Plexiglass - Set of 2 - Use as 8x24 Frame with Mat or Display 11x27 Photo Without Mat - Galleria Collection - Picture Frames for Wall Display - Black
Americanflat$28.163,161 rev
Hongkee 12x36 Picture Frame 2 Packs Real Glass and Natural Oak Wood Frame Display Collage Pictures Twelve 4x6 With Mat or Pennant 12 x 36 Without Mat - Horizontal or Vertical Wall Mounting
Hongkee$45.34914 rev
Hongkee 12x36 Picture Frame 2 Packs Real Glass and Rustic Black Wood Frame Display Collage Pictures Twelve 4x6 With Mat or Pennant 12 x 36 Without Mat - Horizontal or Vertical Wall Mounting
Hongkee$46.53914 rev
Trending
90-day click momentum
College Flags & Banners Co. Brown Bears Pennant Flag and Wall Tack Mount Pads
College Flags & Banners Co.$15.185.0★
Americanflat 13x36 Poster Frame - Black Engineered Wood with Polished Plexiglass - Wide Picture Frame for Vertical or Horizontal Wall Display - Epic Collection - Black
Americanflat$35.544.5★
College Flags & Banners Co. Knights Pennant Flag and Wall Tack Mount Pads
College Flags & Banners Co.$15.370.0★
12x30 oak pennant frame (dark oak)
Triframes$54.714.5★
PEDOBALI 6 Pcs 31 x 13.5 Inch Pennant Holder Plastic Flag Holder Transparent Hard Rigid Flag Frame for 12 x 30 Inches Pennant Home Studio Displaying Sports Banner
PEDOBALI$47.695.0★
What reviews say buyers love and hate about pennant frame
What buyers praise and complain about, mined from review topics.What buyers love
“These frames are very nice and very affordable”
“Fit perfect”
“Worth the purchase”
“They are well made”
“Easy assembly”
“Works as expected”
“Easy to use”
“Works well for intended use”
“Love the wood and glass”
“Gave it as a gift he loved it”
What buyers complain about
“Terrible Quality”
“Too large”
“Smells awful”
“Will not stay flat”
“Plastic was cracked on multiple pennant holders”
“Not a $55 item”
“terrible quality- frames shed cardboard and plastic pieces inside and out of the frame”
“glass only draw back is they are heavy”
“wrinkled resulting in protective sleeve not have smooth surfaces”
Top return reasons
Common pennant frame questions
- Is pennant frame profitable to sell on Amazon United States?
- The niche generates $30K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the pennant frame niche?
- 13 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pennant frame?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 4.0%.
- When does demand for pennant frame peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pennant frame niche?
- Listings span $11.88–$80.99; the average listing price is $40.88 (sweet spot $15–$100). The average incumbent carries 4,910 reviews — the moat a new listing must climb.