Penn State Hat
Worth a lookShows a sweet-spot price point ($27.04 avg), but a small market ($88K/yr) keeps it on the watch list.
Avg price
Incredible$27.04avg listing price — sweet spot $15–$100
Price range
Incredible$18.81–$40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great159.14avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 87K searches
Is penn state hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, penn state hat is a $88K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
penn state hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #4,319
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 73%
- Out of stock
- 6.5%
- Avg brand age
- 50 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
10%
- Elite Authentics21%
- ZHATS18%
- Legacy18%
- 4715%
- Pro Sport Brand11%
- Desert Cactus7%
- Open — no brand owns it (4 brands, 10%)
penn state hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top penn state hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- penn state hat72K/yr
- penn state hats8K/yr
- penn state hat men7K/yr
Top penn state hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penn State Nittany Lions Arch Over White Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.964.5★80 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)
47$33.324.3★80 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)
Pro Sport Brand$24.614.3★118 rev
Penn State Nittany Lions NCAA Officially Licensed Snapback Hat Competitor Team Color
ZHATS$20.224.9★224 rev
Legacy NCAA Officially Licensed Baseball Hat Penn State Nittany Lions Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Navy One Size Fits Most Adjustable Fabric Closure
Legacy$26.284.8★212 rev
Newest
by launch date
Penn State Officially Licensed Adult Legacy Unisex Block S Adjustable Hat Navy
The Family Clothesline$39.090 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)
47$33.3280 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)
Pro Sport Brand$24.61118 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Penn State)
Pro Sport Brand$24.3394 rev
Branded Bills Officially Licensed x Penn State Nittany Lions White Curved 5 Panel Hat for Men | Baseball Cap Penn State Team Logo PVC
Branded Bills$39.198 rev
Trending
90-day click momentumPenn State Officially Licensed Adult Legacy Unisex Block S Adjustable Hat Navy
The Family Clothesline$39.090.0★
Penn State Nittany Lions Arch Over Navy Officially Licensed Adjustable Baseball Hat
Elite Authentics$21.564.5★
New Era NCAA Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (US Alpha One Size Penn State Nittany Lions)
New Era$31.544.4★
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)
47$33.324.3★
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)
Pro Sport Brand$24.614.3★
What reviews say buyers love and hate about penn state hat
What buyers praise and complain about, mined from review topics.What buyers love
“Nice hat and a quality itm”
“Perfect fit”
“keeps your head warm”
“Colors Perfect”
“Appealing appearance”
“Item comes as expected”
“Fit/comfort”
“Well Made Stretch Fit Hat”
What buyers complain about
“is not made of quality material”
“This hat was way sort on quality Do not recommend”
Top return reasons
Common penn state hat questions
- Is penn state hat profitable to sell on Amazon United States?
- The niche generates $88K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the penn state hat niche?
- 10 brands and 16 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in penn state hat?
- Top complaints mined from reviews: Material Quality, Quality-Overall. The return rate is 4.4%.
- When does demand for penn state hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the penn state hat niche?
- Listings span $18.81–$40.78; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.