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Penn State Beanie

Fail

Shoppers spend an estimated $0 a year here, so Penn State Beanie is a Fail.

Flapen Score
19
19 / 100
Ranks 8,069 of 8,101 Sports & Outdoors niches · −28 vs the category median of 47
Market size
$0/yr39K searches / yr
90-day growth
-68.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 15 sellers

Flapen Score

Penn State Beanie against its category

The dotted line is the Sports & Outdoors average. Past it, Penn State Beanie is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penn State Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Penn State Beanie 39K times last year and spent an estimated $0. The top 5 brands take 95% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-68.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December5.3× the quietest month
Top search term
penn state mens6K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $19.52 to $23.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.16 that is $0 to $2K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$19.52–$23.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,439 within Clothing Accessories. It carries 18,974 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
10.6%
Average rank
#1,439in Clothing Accessories
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
18,974per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Penn State Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 221%
  • Brand 316%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (0%)

Demand

Penn State Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Penn State Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penn state mens6K/yr
  • penn state beanie13K/yr
  • penn state mens apparel6K/yr
  • penn state winter hat8K/yr
  • penn state mens clothing6K/yr

Reviews and returns

What reviews say buyers love and hate about Penn State Beanie

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Warmth”
54%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Fits weird”
A buyer, on “Size-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Penn State Beanie questions

Answered from the same tracked data.