Penn State
Worth a lookShows a sweet-spot price point ($27.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.08avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.61–$81.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good851.18avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Market size
Good$457K$457K/yr · 730K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Is penn state profitable on Amazon?
According to Flapen's Amazon United States niche tracking, penn state is a $457K/yr Amazon United States market (730K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
penn state market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $406K–$542K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,967
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 93%
- Out of stock
- 4.7%
- Avg brand age
- 60 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
39
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
23%
Top 20: 50%
Open market
26%
- The Family Clothesline51%
- LOGOVISION7%
- Elite Authentics5%
- Northwest4%
- Blue 843%
- TCK3%
penn state demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.3×
Top penn state search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- penn state265K/yr
- penn state merchandise144K/yr
- penn state shirt97K/yr
- penn state merch19K/yr
- penn state gifts29K/yr
- penn state womens apparel98K/yr
- penn state apparel20K/yr
- penn state football19K/yr
- penn state gear7K/yr
- penn state accessories7K/yr
Top penn state products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Small Light Blue
The Family Clothesline$21.864.6★323 rev
Penn State Officially Licensed Adult Arch Logo Short Sleeve Tshirt XL Graphite Grey
The Family Clothesline$22.064.6★323 rev
Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Medium Light Pink
The Family Clothesline$22.144.6★323 rev
Penn State Nittany Lions Arch Over Navy Officially Licensed T-Shirt
Elite Authentics$21.534.5★300 rev
The Family Clothesline Penn State Officially Licensed Adult Arch Logo Hoodie Sweatshirt Large Oxford Grey
The Family Clothesline$40.014.7★283 rev
Newest
by launch date
NCAA No Show Tab Socks - Penn State Nittany Lions Navy Blue/White Large
TCK$17.75332 rev
Pen State Neon Sign for Room Decor Neon Light LED Team Sign Sports Neon Sign for Man Cave Wall Decor University Dormitory Decoration USB Powered Dimmable 15.2*10.8
SHINEMYWAY$36.36618 rev
Penn State Stickers & Decals 14 Pc Set Car & Water Bottle PSU
PartyKandy$12.652,018 rev
Penn State Nittany Lions 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort
Northwest$29.36721 rev
Penn State Officially Licensed Womens Arch Logo Cropped Short Sleeve T-Shirt XS/Small White
The Family Clothesline$30.044 rev
Trending
90-day click momentumPenn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve Tshirt Small Ash Grey
The Family Clothesline$22.114.6★
Penn State Officially Licensed Adult Logo Block Short Sleeve T-Shirt Large Dark Heather Grey
The Family Clothesline$21.984.4★
Penn State Officially Licensed Adult Wrestling Short Sleeve T-Shirt Large Navy
The Family Clothesline$22.264.6★
The Family Clothesline Penn State Officially Licensed Adult Arch Logo Hoodie Sweatshirt Large Oxford Grey
The Family Clothesline$40.014.7★
Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Medium Light Pink
The Family Clothesline$22.144.6★
What reviews say buyers love and hate about penn state
What buyers praise and complain about, mined from review topics.What buyers love
“It's well made”
“My new fav sweatshirt for a great price”
“fits really well”
“Great gift”
“color is beautiful”
“Just as advertised”
“keeps your head warm”
“Very easy to use and great designs”
“So soft”
“Doesn't fade or noticeably shrink”
What buyers complain about
“Cheap”
“Too long”
“This stuffed lion is heavier than I expected”
“There was a crease on the shirt when they laid the Penn state logo”
“Worst shirt I ever received- all the white was uneven”
“Not worth the price”
“Sleeve seam is unraveling”
“Print is faded and transparent, looks blurry”
“its too long making it uncomfortable to wear unless you want to wear it like a dress”
“My only complaint is that its pretty tight getting it back into pillow form”
Top return reasons
Common penn state questions
- Is penn state profitable to sell on Amazon United States?
- The niche generates $457K/yr across 102 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the penn state niche?
- 31 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in penn state?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 3.2%.
- When does demand for penn state peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the penn state niche?
- Listings span $8.61–$81.11; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.