Skip to content

Penn State

Maybe

Products sell for $27.08 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Penn State is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$457K/yr730K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
23%top-5 click share · 31 brands · 39 sellers

Flapen Score

Penn State against its category

The dotted line is the Sports & Outdoors average. Past it, Penn State is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penn State market on Amazon at a glance

Shoppers on Amazon United States searched for Penn State 730K times last year and spent an estimated $457K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months
730K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
2.3%
Market size, estimated
$457Ka year
Peak month
December9.3× the quietest month
Top search term
penn state265K searches a year

02 · Price

A sale here is worth $27.08.

Listings sell for $27.08 on average, from $8.61 to $81.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $27.08 that is $0 to $3K a year per listing.

Average price
$27.08inside the $15 to $100 sweet spot
Price range
$8.61–$81.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,967 within T-Shirts. It carries 851 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
53%
Out of stock, average day
4.7%
Average rank
#2,967in T-Shirts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
851per listing
Listings tracked
102

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Penn State products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

39

Top-5 brand share

71%

Top 20: 94%

Top-5 click share

23%

Top 20: 50%

Open market

26%

  • Brand 151%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Penn State search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Penn State search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penn state265K/yr
  • penn state merchandise144K/yr
  • penn state shirt97K/yr
  • penn state merch19K/yr
  • penn state gifts29K/yr
  • penn state womens apparel98K/yr
  • penn state apparel20K/yr
  • penn state football19K/yr
  • penn state gear7K/yr
  • penn state accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Penn State

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Penn State questions

Answered from the same tracked data.