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Penn Rod

Fail

The top 5 brands take 100% of clicks, so Penn Rod is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$58K/yr121K searches / yr
90-day growth
+51.7%search demand this quarter
Competition
52%top-5 click share · 5 brands · 27 sellers

Flapen Score

Penn Rod against its category

The dotted line is the Sports & Outdoors average. Past it, Penn Rod is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penn Rod market on Amazon at a glance

Shoppers on Amazon United States searched for Penn Rod 121K times last year and spent an estimated $58K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+51.7%
Conversion, latest week
0.3%
Market size, estimated
$58Ka year
Top search term
penn rod30K searches a year

02 · Price

A sale here is worth $140.44.

Listings sell for $140.44 on average, from $43.41 to $220.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $140.44 that is $0 to $14K a year per listing.

Average price
$140.44above the $15 to $100 sweet spot
Price range
$43.41–$220.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #172 within Rod & Reel Combos. It carries 474 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#172in Rod & Reel Combos
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
474per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Penn Rod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

0%

  • Brand 148%
  • Brand 247%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Search terms

Top Penn Rod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penn rod30K/yr
  • penn battle combo17K/yr
  • penn pursuit iv combo17K/yr
  • penn rods13K/yr
  • penn fierce iv spinning combo7K/yr
  • penn battle iv spinning combo3K/yr
  • penn battle 3 combo8K/yr
  • penn rods saltwater7K/yr
  • penn pursuit spinning fishing combo3K/yr
  • penn pursuit combo4K/yr

Reviews and returns

What reviews say buyers love and hate about Penn Rod

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
4.1%of orders come back
“the pole broke after 3 days of having it”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Penn Rod questions

Answered from the same tracked data.