peloton yoga mat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.95avg listing price — sweet spot $15–$100
Price range
Incredible$20.68–$55.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,131.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, peloton yoga mat is a $10K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 26/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
peloton yoga mat market data
- Units sold / yr
- 250–500
- avg 250–500/product
- Revenue / yr
- $9K–$19K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 2.0%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Peloton78%
- Gruper9%
- Retrospec6%
- wohao4%
- Amazon Basics4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -26.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top peloton yoga mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peloton Reversible Workout Mat | 71 x 26 with 5 mm Thickness Premium Heavy-Duty Floor & Yoga Mat Tear & Scratch Resistant Black Red
Peloton$55.754.2★317 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Boysenberry
Retrospec$38.694.5★14,599 rev
Yoga Mat Non Slip Eco Friendly Fitness Exercise Mat with Carrying Strap Pro Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises (Matcha Green/Black Thickness-6mm)
Gruper$26.024.5★10,285 rev
Yoga Mat Non Slip Eco Friendly Fitness Exercise Mat with Carrying Strap Pro Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises (Grey Blue/Black Thickness-6mm)
Gruper$26.334.5★10,285 rev
Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness Compatible with Peloton Exercise Bikes
Peloton$50.194.8★742 rev
Newest
by launch date
WOHAO Extra Thick 8mm Yoga Mat 72x28 Non Slip Exercise Mat Reversible 2-Sided Dual Color Premium POE Material with Carrying Strap for Yoga Pilates Home Gym
wohao$47.96163 rev
Peloton Reversible Workout Mat | 71 x 26 with 5 mm Thickness Premium Heavy-Duty Floor & Yoga Mat Tear & Scratch Resistant Black Red
Peloton$55.75317 rev
Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness Compatible with Peloton Exercise Bikes
Peloton$50.19742 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Boysenberry
Retrospec$38.6914,599 rev
Yoga Mat Non Slip Eco Friendly Fitness Exercise Mat with Carrying Strap Pro Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises (Matcha Green/Black Thickness-6mm)
Gruper$26.0210,285 rev
Trending
90-day click momentumWOHAO Extra Thick 8mm Yoga Mat 72x28 Non Slip Exercise Mat Reversible 2-Sided Dual Color Premium POE Material with Carrying Strap for Yoga Pilates Home Gym
wohao$47.964.4★
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Boysenberry
Retrospec$38.694.5★
Yoga Mat Non Slip Eco Friendly Fitness Exercise Mat with Carrying Strap Pro Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises (Matcha Green/Black Thickness-6mm)
Gruper$26.024.5★
Yoga Mat Non Slip Eco Friendly Fitness Exercise Mat with Carrying Strap Pro Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises (Grey Blue/Black Thickness-6mm)
Gruper$26.334.5★
Peloton Bike Mat - 72 x 36 inches with 4 mm Thickness Compatible with Peloton Exercise Bikes
Peloton$50.194.8★
What buyers say about peloton yoga mat
What buyers praise and complain about, mined from review topics.What buyers love
“It is comfortable”
“Good quality mat”
“This is a great exercise mat”
“Good thickness”
“does not slip”
“provides a good amount of cushion”
“Good soft”
“Great comfortable material”
“Great value for the price”
“very durable”
What buyers complain about
“Gruper Yoga Mat Non Slip is not a real yoga mat because it does not grip”
“Chemical smell is overwhelming”
“It's thick”
“Bad quality”
“missing carrying strap”
“Ripped on first session”
“Wasn't a fit for me”
“Cons: I find it to be too stretchy”
“it made a noise”
“its very hard to balance”
Top return reasons
Common questions
- Is peloton yoga mat profitable to sell on Amazon United States?
- The niche generates $10K/yr across 7 tracked products. 90-day search growth is -26.7%. Flapen's verdict: Skip it (26/100).
- How competitive is the peloton yoga mat niche?
- 5 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in peloton yoga mat?
- Top complaints mined from reviews: Grip, Smell, Thickness. The return rate is 2.7%.
- When does demand for peloton yoga mat peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the peloton yoga mat niche?
- Listings span $20.68–$55.75; the average listing price is $37.95 (sweet spot $15–$100). The average incumbent carries 15,131 reviews — the moat a new listing must climb.