Peloton Yoga Mat
FailThe top 5 brands take 100% of clicks, so Peloton Yoga Mat is a Fail.
- Flapen Score
- 26 / 100Ranks 7,892 of 8,101 Sports & Outdoors niches · −21 vs the category median of 4726
- Market size
- $10K/yr13K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 8 sellers
Flapen Score
Peloton Yoga Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Peloton Yoga Mat is stronger. Inside it, weaker.
Market
The Peloton Yoga Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Peloton Yoga Mat 13K times last year and spent an estimated $10K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $10Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- peloton yoga mat8K searches a year
02 · Price
A sale here is worth $37.95.
Listings sell for $37.95 on average, from $20.68 to $55.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 250 to 500 of them. At $37.95 that is $9K to $19K a year per listing.
- Average price
- $37.95inside the $15 to $100 sweet spot
- Price range
- $20.68–$55.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$19K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Yoga. It carries 15,131 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Yoga
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 15,131per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Peloton Yoga Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 29%
- Brand 36%
- Brand 44%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Peloton Yoga Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Peloton Yoga Mat
We read the reviews and the return reasons for every product selling here.
“Gruper Yoga Mat Non Slip is not a real yoga mat because it does not grip”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peloton Yoga Mat questions
Answered from the same tracked data.