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Pee Wee Football

Fail

The top 5 brands take 96% of clicks, so Pee Wee Football is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$254K/yr180K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
59%top-5 click share · 7 brands · 33 sellers

Flapen Score

Pee Wee Football against its category

The dotted line is the Sports & Outdoors average. Past it, Pee Wee Football is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pee Wee Football market on Amazon at a glance

Shoppers on Amazon United States searched for Pee Wee Football 180K times last year and spent an estimated $254K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
6.7%
Market size, estimated
$254Ka year
Peak month
September4.5× the quietest month
Top search term
peewee size football73K searches a year

02 · Price

A sale here is worth $20.95.

Listings sell for $20.95 on average, from $9.63 to $59.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.95 that is $5K to $10K a year per listing.

Average price
$20.95inside the $15 to $100 sweet spot
Price range
$9.63–$59.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #29 within Sports Equipment. It carries 6,581 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#29in Sports Equipment
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
6,581per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pee Wee Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Brand 169%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pee Wee Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.5×

Search terms

Top Pee Wee Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peewee size football73K/yr
  • peewee football29K/yr
  • k2 football12K/yr
  • wilson junior football10K/yr
  • pee-wee football10K/yr
  • k2 football youth5K/yr
  • franklin mini football5K/yr
  • wilson peewee football6K/yr
  • football peewee4K/yr
  • franklin football youth3K/yr

Reviews and returns

What reviews say buyers love and hate about Pee Wee Football

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
2.3%of orders come back
“terrible durability”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pee Wee Football questions

Answered from the same tracked data.