Is pee powder profitable to sell on Amazon United States?

The niche generates $60K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the pee powder niche?

16 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in pee powder?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Absorbency. The return rate is 1.0%.

When does demand for pee powder peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the pee powder niche?

Listings span $7.74–$39.65; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.

Pee Powder

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.15

avg listing price — sweet spot $15–$100

Price range

Great$7.74–$39.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good608.4

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.3%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 29K searches

Is pee powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, pee powder is a $60K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pee powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $48K–$57K; units × avg price
Conversion rate: 10.9%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 198 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

32%

CRAZYTHUR20%
ACTICLEAR15%
VOLUNU10%
Qucship8%
Snowlily7%
Nature's Pure Edge7%

pee powder demand & seasonality

Weekly Amazon search volume, last 72 weeks — +29.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top pee powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pee powder11K/yr +18.3%9.2% conv.
pee powder for camping toilet5K/yr +74.6%10.8% conv.
urine solidifier6K/yr +29.3%10.1% conv.
urine absorbent powder4K/yr +0.7%5.1% conv.
urine solidifier and deodorizer3K/yr +55.4%9.3% conv.

All search terms

Top pee powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Poo Powder for Portable Toilet Gel Powder Camping Toilet Gel 50PCS

CRAZYTHUR$9.674.6★1,085 rev

ACTICLEAR Pee Powder Gel - 2/4lb Rapid 60-Second Absorption & Odor Neutralizer for Portable Toilets Camping and Outdoor Essentials

ACTICLEAR$21.574.6★271 rev

VOLUNU 1.5LB/3LB Pee Powder Gel & Poo Gel Odor Neutralizer Solidifier

VOLUNU$15.894.6★69 rev

Qucship 2.2LB Urine Super Absorbent with Spoon Toilet Gel Powder for Portable Bedpans Eco Gel Camping Toilet Chemicals Sodium Polyacrylate Solidifier for Pet Loo Urinal Deodorizer

Qucship$21.944.7★280 rev

Super Absorbent Urine Solidifier & Poo Gel Odor Eliminator & Deodorizer for Portable Toilet Camping Toilet Porta Potty Bedside Commode Male Urinal & Pet Loo Solidifies Liquid in minutes (2 lbs)

Nature's Pure Edge$20.184.5★622 rev

Newest

by launch date

Snowlily 2.2 LB Pee Powder for Camping Toilet Gel 220 Use Urine Solidifier Powder Super Absorbent Portable Camping Toilet Deodorizer Liquid Solidifier Waste Gel

Snowlily$19.5925 rev

6mo ago

Snowlily 1.8LB Pee Powder Gel 180 Use 25 Second Urine Solidifier Portable Camping Toilet Gel Powder Deodorizer Liquid Solidifier Waste Gelling for Patient Care

Snowlily$17.3225 rev

6mo ago

VOLUNU 1.5LB/3LB Pee Powder Gel & Poo Gel Odor Neutralizer Solidifier

VOLUNU$15.8969 rev

11mo ago

Poo Powder for Portable Toilet Gel Powder Camping Toilet Gel 50PCS

CRAZYTHUR$9.62280 rev

1y ago

ACTICLEAR Pee Powder Gel - 2/4lb Rapid 60-Second Absorption & Odor Neutralizer for Portable Toilets Camping and Outdoor Essentials

ACTICLEAR$21.57271 rev

1y ago

What reviews say buyers love and hate about pee powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Good smell”

Advertised Vs Actual Product16%

“As Advertised”

Ease Of Use11%

“Easy to use”

Quality-Overall10%

“Excellent product”

Value For Money9%

“Great value”

Absorbency8%

“Very absorbent”

Ease Of Cleaning8%

“Easy clean”

Efficiency3%

“Works great”

Leak-Proof1%

“it doesn't leak”

Portability1%

“Great for camping”

What buyers complain about

Functionality-Overall15%

“It's not useful. Almost ineffective”

Value For Money11%

“Not a good value”

Absorbency9%

“Not as absorbent”

Advertised Vs Actual Product8%

“need more than advertised”

Smell8%

“No cover scent which is the only negative”

Ease Of Use5%

“harder to open”

Color3%

“I do not know why the manufacturer added the blue coloring as none of the other pee powders Ive used are colored”

Product Condition3%

“Obviously used and then Amazon Returns sent this product to me”

Jamming/Clogging3%

“This stuff clogged up my vacuum cleaner”

Leak-Proof3%

“it can get everywhere if spilled”

Top return reasons

Functionality-Overall15%

Advertised Vs Actual Product12%

Material Quality11%

Defective Material/Parts9%

Quality-Overall9%

Value For Money7%

Absorbency6%

Size-Overall5%

Leak-Proof4%

Scratch Resistance3%

Common pee powder questions

Is pee powder profitable to sell on Amazon United States?: The niche generates $60K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the pee powder niche?: 16 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in pee powder?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Absorbency. The return rate is 1.0%.
When does demand for pee powder peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the pee powder niche?: Listings span $7.74–$39.65; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.