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Paw Patrol Scooter

Fail

Shoppers spend an estimated $72K a year here, so Paw Patrol Scooter is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$72K/yr76K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 29 sellers

Flapen Score

Paw Patrol Scooter against its category

The dotted line is the Sports & Outdoors average. Past it, Paw Patrol Scooter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Scooter market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Scooter 76K times last year and spent an estimated $72K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
2.2%
Market size, estimated
$72Ka year
Top search term
paw patrol scooter57K searches a year

02 · Price

A sale here is worth $42.23.

Listings sell for $42.23 on average, from $12.78 to $110.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $42.23 that is $4K to $11K a year per listing.

Average price
$42.23inside the $15 to $100 sweet spot
Price range
$12.78–$110.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #48 within Skates, Skateboards & Scooters. It carries 2,345 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#48in Skates, Skateboards & Scooters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,345per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Paw Patrol Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 98%

Open market

7%

  • Brand 156%
  • Brand 220%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 7%)

Demand

Paw Patrol Scooter search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Paw Patrol Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol scooter57K/yr
  • paw patrol scooter for kids ages 3-514K/yr
  • paw patrol scooters for kids 2-55K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Scooter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
2.3%of orders come back
“Broke after 2 months”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paw Patrol Scooter questions

Answered from the same tracked data.