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Patriots Hat

Maybe

Products sell for $29.66 on average, inside the sweet spot. But demand is soft, at -86.9% this quarter, so Patriots Hat is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$348K/yr725K searches / yr
90-day growth
-86.9%search demand this quarter
Competition
30%top-5 click share · 26 brands · 47 sellers

Flapen Score

Patriots Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Patriots Hat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patriots Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Patriots Hat 725K times last year and spent an estimated $348K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -86.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
-86.9%
Conversion, latest week
1.6%
Market size, estimated
$348Ka year
Peak month
February11.9× the quietest month
Top search term
patriots hat224K searches a year

02 · Price

A sale here is worth $29.66.

Listings sell for $29.66 on average, from $8.33 to $48.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $29.66 that is $0 to $3K a year per listing.

Average price
$29.66inside the $15 to $100 sweet spot
Price range
$8.33–$48.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #4,224 within Clothing Accessories. It carries 369 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
71%
Out of stock, average day
40.6%
Average rank
#4,224in Clothing Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
59

04 · Newcomers

13 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
13Amazon's first-year sales bar
Average brand age
35 months

Products

Top Patriots Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

47

Top-5 brand share

77%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

20%

  • Brand 137%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 53%
  • Brand 62%

Demand

Patriots Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Patriots Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriots hat224K/yr
  • new england patriots hat169K/yr
  • patriot hat14K/yr
  • patriot hats for men8K/yr
  • new england patriots hats for men23K/yr
  • patriot hats5K/yr
  • new england patriots hats15K/yr
  • patriots hat for men22K/yr
  • patriots hats18K/yr
  • new england hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Patriots Hat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Way too oversized”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Patriots Hat questions

Answered from the same tracked data.