Patriots Beanie
Skip itSoft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Price range
Great$9.92–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 236K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,666.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-98.0%90-day search growth — must beat 0% to launch
Is patriots beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, patriots beanie is a $109K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
patriots beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $104K–$125K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #979
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 54%
- Out of stock
- 39.4%
- Avg brand age
- 50 months
- Avg seller age
- 190 days
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
25
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
40%
Top 20: 93%
Open market
20%
- FOCO25%
- New Era16%
- Generic15%
- Outerstuff10%
- TOP HEADWEAR8%
- Xtreme Apparrel6%
patriots beanie demand & seasonality
Weekly Amazon search volume, last 103 weeks — -98.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 103.9×
Top patriots beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- patriots beanie76K/yr
- new england patriots beanie25K/yr
- patriots winter hat52K/yr
- new england patriots winter hat24K/yr
- new england patriots beanie for men5K/yr
- patriots knit hat7K/yr
- patriots beanie for men15K/yr
- patriots beanie women7K/yr
- patriots hat winter4K/yr
- patriots winter gear4K/yr
Top patriots beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOP HEADWEAR City Beanies for Football Fans - Cuff Knit Winter Skull Cap with Pom New England
TOP HEADWEAR$14.314.8★10 rev
New Era Unisex-Adult NFL Official Team Color Primary Logo Cold Weather Sideline Tech Cuffed Knit Beanie Hat - New England Patriots Red
New Era$40.104.7★24 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.694.6★19 rev
FOCO New England Patriots NFL Stretch Glove & Big Wordmark Stripe Pom Beanie - Bundle Team Color
FOCO$29.454.7★496 rev
Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - New England Patriots
Outerstuff$29.934.8★219 rev
Newest
by launch date
New Era Mens Black New England Patriots Super Bowl LX Cuffed Knit Hat with Pom
New Era$26.750 rev
Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.
Generic$10.033 rev
TOP HEADWEAR City Beanies for Football Fans - Cuff Knit Winter Skull Cap with Pom New England
TOP HEADWEAR$14.3110 rev
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.62494 rev
Parquet American Flag Knit Pom Beanie Ski Hat with Stars
Parquet$16.2050 rev
Trending
90-day click momentumNavy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.
Generic$10.034.3★
New Era Mens Black New England Patriots Super Bowl LX Cuffed Knit Hat with Pom
New Era$26.750.0★
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.624.7★
Parquet American Flag Knit Pom Beanie Ski Hat with Stars
Parquet$16.204.2★
New Era Unisex-Adult NFL Official Team Color Primary Logo Cold Weather Sideline Tech Cuffed Knit Beanie Hat - New England Patriots Red
New Era$40.104.7★
What reviews say buyers love and hate about patriots beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“AMAZING QUALITY”
“Fits perfectly”
“Very comfortable”
“Just what he needed”
“It was pretty cheap”
“Very comfortable with the fleece lining”
“Soft inside feels great”
“the color is nice”
“Its great for cold and windy weather,”
What buyers complain about
“doesnt fit well”
“it has not stretched much”
“definitely not warm at all to use in very cold weather”
“The entire inner lining just fell apart”
“But why do the prices very so much”
“unless you like products that fall apart after wearing them for 3-4 hours”
“too long”
“Weird seams make this look awkward”
“Received Different Color”
“I do wish they would make a line of these that are heavier”
Top return reasons
Common patriots beanie questions
- Is patriots beanie profitable to sell on Amazon United States?
- The niche generates $109K/yr across 24 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -98.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the patriots beanie niche?
- 13 brands and 25 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in patriots beanie?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Warmth. The return rate is 2.9%.
- When does demand for patriots beanie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 103.9× the quietest.
- What does it cost to enter the patriots beanie niche?
- Listings span $9.92–$40.10; the average listing price is $20.84 (sweet spot $15–$100). The average incumbent carries 6,666 reviews — the moat a new listing must climb.