Paracord

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

4.2%

Market size, estimated

$1.1Ma year

Peak month

June1.3× the quietest month

Top search term

paracord2.0M searches a year

Listings sell for $8.16 on average, from $5.26 to $18.34. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $8.16 that is $49K to $65K a year per listing.

Average price

$8.16under the $15 to $100 sweet spot

Price range

$5.26–$18.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$49K–$65K

Returns

1.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tactical & Personal Defense. It carries 3,625 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Tactical & Personal Defense

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,625per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months