Skip to content

Panini Soccer Cards

Fail

The top 5 brands take 100% of clicks, so Panini Soccer Cards is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$42K/yr25K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
60%top-5 click share · 5 brands · 84 sellers

Flapen Score

Panini Soccer Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Panini Soccer Cards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panini Soccer Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Panini Soccer Cards 25K times last year and spent an estimated $42K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
4.2%
Market size, estimated
$42Ka year
Peak month
December3.4× the quietest month
Top search term
premier league cards16K searches a year

02 · Price

A sale here is worth $40.25.

Listings sell for $40.25 on average, from $11.62 to $125.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $40.25 that is $0 to $4K a year per listing.

Average price
$40.25inside the $15 to $100 sweet spot
Price range
$11.62–$125.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #220 within Sports Souvenirs. It carries 91 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
17.2%
Average rank
#220in Sports Souvenirs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
91per listing
Listings tracked
20

04 · Newcomers

15 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
15Amazon's first-year sales bar
Average brand age
32 months

Products

Top Panini Soccer Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Panini Soccer Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Panini Soccer Cards

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Collectibles”
50%of negative reviews mention “Value For Money”
0.3%of orders come back
“Value for the box just isnt there”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Panini Soccer Cards questions

Answered from the same tracked data.